Well if you checked EA's lastest report they loss a good ammount of money. Seems like they're developing new games and plataforms, one of them is an arcade XBL version of Madden:
Madden Arcade is on the way this autumn, Moore told folks on the latest EA financial call (thanks GameSpot), although he didn't elaborate other than to say it would be a digital download title.
With that in mind, PS3 and Xbox 360's download services seem like a safe bet. 3 on 3 Arcade went for $10 or 800 Microsoft Points (£6.80 / €9.60), so that would seem a safe bet on that front too, although nothing is confirmed just yet.
http://www.eurogamer.net/articles/ea-plans-madden-arcade-title









