My order is still at £17, but I suspect they might change that because it was a mistake

If this is in error they are entitled to not honour the price and notify you as such.

Yeah.. its changed to 37.96 now. Does that mean they have to honour the ones that pre-ordered the game when it was listed at 17?

nope they will proabably just ignore the people who pre orderd a £17.49

I say we complain, I mean all of us who's bought it for £17 can? Can't we? Or do they have some silly T&C stating that if for some reason they have the ability to change the prices which to me seems very cuniving ;] Actually I'm going to pretty much very pissed off if they make me pay full RRP, it stats clearly in the email that I will pay £19/w p&p and that their price guarantee states that if the price goes lower at any stage then that will be the price I will pay, if I don't get this for under £20 now I'm going to the watchdogs!

Seems that gave GT5 a kick-start in sales anyway. It's still top of the game sellers list even at £38

And a question - have any of you received an email yet about your order?

I also just noticed that the price of the game has changed back to £37.96 but my pre-order it still showing the lower price... This will likely be corrected with an e-mail sent out stating that it was a mistake and that the game 'cannot be sold for that mistaken price' etc etc!

^Or maybe it was just a little boost to get the game rolling in terms of sales.
That's what I'm hoping on.

I wonder why I didn't get an email then?
Did you order just GT5 or any other items in your purchase (If you wouldn't mind saying sorry).