Onyxmeth said:
Marvelous needs to start looking at a worldwide audience for their titles, and not merely a small pocket of the Japanese audience to purchase their games. Start looking for projects that have the appeal in other regions outside of that small group of Americans/Europeans that get off on buying niche Japanese offerings. That market is not big at all. In fact, maybe Marvelous needs to look towards branching out from those super-Japanese centric games and start publishing more western focused titles in addition, or concetrate on those types of Japanese titles that appeal to other regions, like say a japanese racing game or a japanese third person shooter. If they really think they're going to become the next Capcom by publishing Harvest Moon, Little King's Story and Legend of the River King, they're seriously deluded.
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........In the interview, they acknowledged that this is their biggest problem.
What is for you the biggest challenge in developing your original titles?
"We are not at the point we have a global knowledge of trends and tastes that would allow us to create the contents that would appeal to the many. We are still making the games that we feel fun. The challenge for us then is to convince users that this game is indeed fun and that he/she should buy it. The fun comes when playing. But to play such game, you need to buy it, to pick it from the shelves among the many titles in display. That process is very hard. Investing heavily in TV advertising is not making that many more users buy your game. Investing in the web with some creative official homepage does not solve the problem either, as most of the people are reading all the features that are part of the fun of the experience you are about to deliver.
In the past, you had few forms of entertainment available and videogaming was the star, getting most of people’s attention and time. Users did not feel they were wasting their time in playing videogames. Today, you are flooded with various forms of entertainment. The TV offers hundreds of channels. Checking the huge information that is available nowadays is already requiring lots of time. So little time is left for videogaming. At the same time, you may feel the need for movies, music, reading, and so on. Videogames have to offer such a full experience in the very limited time available to convince users videogaming is worth it. So our task is huge and still needing much work!"
Leatherhat on July 6th, 2012 3pm. Vita sales:"3 mil for COD 2 mil for AC. Maybe more. " thehusbo on July 6th, 2012 5pm. Vita sales:"5 mil for COD 2.2 mil for AC."