This is a piece taken from his "On The Gamer From 1994" article:
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One big change I have noticed is the insane narcissism of third party companies. They literally believe the console business revolves around them. They certainly matter, but not in the way they think. All these third party companies ‘demanding’ that Sony drop the price on the PS3 is hilarious. Console business is extremely expensive, and it is insanely high risk. Why should Sony risk losing another billion dollars just because some non-console companies demand it? It is so hard to be a hardware manufacturer that these third party companies forget their place. It is the console companies who are creating the market for these third parties to thrive, not the other way around. Wii, of course, is illustrating this old truth. With the NES demands on third parties, Yamauchi defended this by saying, (paraphrasing) “We made the risk, we made the cost, we created this market.” And he was absolutely right. Of course, competitors entered that forced console manufacturers to not do whatever they want. But this is all typical market stuff wtih competiton. We’ve seen Sony humbled. Next up is seeing third parties humbled. Like the president of Activision, they are spewing out stuff as if they were in a Console War. “Cut the price, or no games for you!” Such arrogance. They don’t have the sheer, massive, and gigantic hardware costs to deal with. The entire idea that one company is insisting that another company go financially in the red for THEIR benefit is arrogant, stupid, and insane. It is the same as those who said that Nintendo should have made the Wii to what third parties wanted. Well, what third parties wanted would have collapsed the system. “You need high definition visuals, Nintendo. Yeah, and stop that motion controller thing. No one would want that!” This is why it is proper and good for console companies to ignore these petty third party demands. No third party would ever talk the smack they do twenty years ago. No way. Today, they think they sit on thrones and console companies are their lowly servants!!! Their true place is going to be in the middle of these extremes." Do you agree with him on that one?







