Public Transit Ads Say Something About The Wii

By AJ Glasser

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So I'm on my way home from an evening with Ubisoft and I happen across these new Fly Oakland tourism ads on the Bay Area Rapid Transit.

Each ad features an adult doing something silly — like a dude in a kufi Xeroxing his face — with the catch phrase "Fly Oakland... What You Do With The Extra Hours is up to you. But this one here depicts a grandma playing the Wii with her grandchildren.

Maybe I'm reading too much into it after a late night with developers, but it seems to me like this ad is saying something about the Wii. Either that it's a frivolous thing that you can do in your spare time... or that only old people and young children play the Wii.

Huh.

Old people playing games makes me smile. Then laugh.

well its very convincing imo

or theyre trying to convince old people to buy their product? overanalyzing

I think it's more a representation of how the Wii has gotten into pop culture. The ad is saying nothing about the Wii itself, rather, that it's well enough known that the reference would be gotten.

Just showing it is for everyone if you ask me.

Only Kotaku would try to spin this into something negative for the Wii.

The site's a bit biased towards the MS camp, if people haven't noticed.

makes me want to get another Wii..

Cause video games in general aren't something you do in your free time (aka that extra hour).

This

(>'.')>