Halo 3 superbowl ad
Gears 1 Madworld ad
Assassin's Creed (Altair walks down a crowded street and the camera switches from different views of different sections of his body without a full body shot and then it ends with him extending his wrist knife thing. Simple but awesome).
Super Smash Bros ad with the mascots bashing the crap out of each other. biggest WTF moment when I first saw that and no one had any idea what SSB was.







