A new survey from Harris Interactive came out and one of questions was about Blu Ray. Blu Ray interest, as measured among those who do not yet own a BD player, seems to be significantly down from last year:
| 2008 | 2009 | |
| Likely (NET) | 9 | 7 |
| Somewhat Likely / Not Likely (NET) | 91 | 93 |
| Somewhat Likely | 26 | 17 |
| Not at all likely | 65 | 75 |
http://blogs.zdnet.com/BTL/?p=20062
The percent of people likely to get a BD player has dropped, and the percent of people "somewhat likely" to get a BD player is much lower than last year. Now, 3/4ths of all people without BD players are "not at all likely" to get a BD player. And in coming years, optical media will decline in popularity and usage compared to Internet HD, satellite and cable HD, etc.
Also, nearly half of these adults own an HD TV, up significantly from last year at 35%.
This is bad news for Sony, a company really struggling to get a profit out of its home entertainment division.











