Added this new interview to OP. Under Hands On section:
AGN: Now art-direction. This is one of the most stylish videogames I've ever seen - how did you come up with the concept of projected images and how difficult was it to make that work? Did you come up with something proprietary for it or...
Jean-Francois: Actually, in terms of tech we had to really think about it, but afterwards when the design was set I think the guys really had fun creating those features. But in terms of artistic direction, games today are so nice and Splinter Cell has always been a key title for graphic standards, and you look at the games now and they're so beautiful and of course Splinter Cell will be beautiful too, but we had to think about how we could enhance the experience for the player and go above and beyond, and so for us, the projected movies, the projected text, the transitions we have in the game were all part of the solution for us to set new standards.
http://www.ausgamers.com/features/read/2761515