Hi,
For many years I have been trying to understand the root of fanboyism, and I have come to several explanations.
*These are only assumptions*
1st. Fanboyism is initiated by lack of money. What I mean is fanboys are typically younger individuals living with their parents, getting a certain system for christmas gifts and having only that one system, they feel strongly defensive about what they own.
2nd. Much like sports, fans get irrationally involved in a certain team for the alone reason of beating another team.
3rd. Fanboyism is caused by age difference, older individuals feel like they have more knowledge and therefore they have made the better purchase.
4th. People are influenced by media, certain console owners feel as though there is a culture behind their system. for example, ps3 fans may associate themselves with people who are true gamers and are technologically more advanced than others. 360 fans may associate themselves with fellow college students who get drunk and play halo. Wii fans may associate themselves with girls and elderly.
5th. Rooting for the underdog. When a team or console is losing, certain fans may become more defensive and attempt to stray away from the mainstream and become non-conformists by supporting the weaker party member. These individuals take pride in thinking they have become exclusive and special. Somehow these people believe that by supporting the unpopular or weaker party they see something that others don't. Individuality is part of human nature and people want to be different.
6th. Nothing reassures customers or supporters of their purchase or team more than having others who support it, belonging to a certain group makes people feel special and wanted. WoW players feel like they are part of something bigger than a video game and are more than happy to spend money to be a part of it. It goes back to the idea of community and culture.
7th. If there is a community and culture behind consoles, individuals tend to get defensive because they are associated with the group. When bashed or attacked, these people take things personally, and feel as though they are discriminated against. (similar to racism)
Well I hope you enjoyed my none-sense
F.S









