I'm guessing it's because square (and every other videogame company in existence) is grossly envious of Blizzard money printing machine AKA World Of Warcraft. and while many have been calling for a console equivalent of WoW, nobody has yet to deliver. Square sees the void, already has a foot in the door with 11 and is hoping they can score big with XIV. The big pie in the sky is a 10 million person user base making micro transactions on chocobo armor and gunblade flame decals. They found a juicy hole, and they are doing what any sane person would do and thrusting something of the roughly appropriate size into it.
Will it work? Who the hell knows.

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