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Forums - Sales Discussion - My deeply divisive prediction #1: 360>PS3 10 weeks holidays, with $299 PS3

Cueil said:
KBG29 said:
I don't think anyone can predict anything tell E3. This show could change gaming forever if Microsoft has their way. My guess is that they have decide to open the Xbox platform to any manufacture that wants to build the system. Thus alloing every Blu-ray player sold in the future to effectivly be an Xbox 360.

That is what I would call an entertainment changing move. Just imagine 500M 360 in homes by 2013.

 

 I agree... E3 will really give us an idea of how things are going to run... right now everyone expects a price cut from sony this summer, but I think a price cut around the time MS did it last year would have a much greater impact

The problem with E3 on this site is the fact that people tend to over-estimate the sales effects of the games they like and minimise the effects for those that they don't like and in general they tend to dwell too much on individual game releases. Sure theres the possibility that something massive will come out of E3, but its unlikely that the massive thing would be a game.

Also, its fun to predict before the information comes in, sometimes an information overload can cause people to skew their prediction numbers as they try to factor everything in as a positive influence.

 



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I also dont see the PS3 completely outseling the Xbox360

the price drop will increase the PS3 sales but the Arcade sales will remain very strong

The arcade is just too cheap ...

My 2 unanswered questions :

- will MS succeed to introduce a motion control toy (bundle or not ?), at which price ? and with what effect on the market (disturbtion or not?)

- will the Wii have a price cut ?

...



Time to Work !

You've made some pretty ridiculous assumptions there.

Firstly, the PS3 being 3 million at a $400 price. Well, the sales only declined from 2007 to 2008 because the PS3 had a price cut in holiday 2007, while the 360 had one in holiday 2008.

Historical evidence shows us that so far this gen, in the mini-HD war, the momentum is with whoever cut the price last. Sony cuts price, PS3 is in second. Microsoft cuts price, 360 is in second. Thus, if Sony were to cut the price, PS3 sales would increase, not only because it is now at an affordable price, but because it is at a MORE affordable price than it was previously. The PS3 is looking to have a better holiday lineup than the 360, so with prices equal, PS3 demand will soar above that of the 360. Those originally considering 360 purchases because they couldn't afford a PS3 would reconsider, because now they CAN afford a PS3.

So, you cannot expect 360 sales to remain steady while PS3 sales rise slightly.

Another factor to consider here is Japan. Japan is the only region left where system sellers (short of a few huge games like Halo 3) really matter. 2008's holiday saw very few PS3 system sellers in Japan- White Knight Chronicles is about it, and even that isn't much. 2009, meanwhile, has FF13 and GT5, both of which are huge in Japan, and will give lasting boosts, especially if coupled with a price cut.

Finally, the PS3 outsold the 360 (albeit only slightly) in holiday 2007, back when it had very little quality software and a still-pretty-high price tag, so I'm pretty sure it can do that again.



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The person who has started this thread is obsessed with the PS3. Fear does funny things to people.



placidcasual said:
The person who has started this thread is obsessed with the PS3. Fear does funny things to people.

Squilliam isn't obsessed with the PS3, he's obsessed with making controversial predictions which are right about half of the time.



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Great post, agree 100%.



 

libellule said:
I also dont see the PS3 completely outseling the Xbox360

the price drop will increase the PS3 sales but the Arcade sales will remain very strong

The arcade is just too cheap ...

My 2 unanswered questions :

- will MS succeed to introduce a motion control toy (bundle or not ?), at which price ? and with what effect on the market (disturbtion or not?)

- will the Wii have a price cut ?

...

Its a completely different story in 2010, even if the 360 can hold the PS3 to an effective draw over the holiday season 2010 will swing quite firmly towards the PS3.

Can Microsoft successfully introduce a motion control camera to the Xbox 360? To be honest, im not that confident in Microsoft to pull it off. However on the offchance they do pull it off, the likely effect will be a shallower price cut as the camera is quite expensive ($20-30) but the overall sales will probably be about where I predicted. Long term its a better solution as it would raise demand for the console, but thats only if it works. Im currently skeptical about its prospects, and E3 is where we'll find out about whether or not they have anything for it that might work.

As for the Wii? Hmm thats a tricky one but overall the sales in Japan have been declining and the actual sales YOY have declined a little as well. So colour me crazy for saying this but theres actually better than an even chance that the Wii will get a price cut this year to maintain sales at the production level Nintendo has decided on. It really depends on whether they can pull off another Wii Fit or Mario Kart Wii this year.

 



Tease.

Kantor said:
You've made some pretty ridiculous assumptions there.

Firstly, the PS3 being 3 million at a $400 price. Well, the sales only declined from 2007 to 2008 because the PS3 had a price cut in holiday 2007, while the 360 had one in holiday 2008.

Yeah, so your justification that the PS3 would have maintained its sales for the holiday season in spite of being down the previous year and during this year is due to?

Historical evidence shows us that so far this gen, in the mini-HD war, the momentum is with whoever cut the price last. Sony cuts price, PS3 is in second. Microsoft cuts price, 360 is in second. Thus, if Sony were to cut the price, PS3 sales would increase, not only because it is now at an affordable price, but because it is at a MORE affordable price than it was previously. The PS3 is looking to have a better holiday lineup than the 360, so with prices equal, PS3 demand will soar above that of the 360. Those originally considering 360 purchases because they couldn't afford a PS3 would reconsider, because now they CAN afford a PS3.

Err, so if there are two price cuts at about the same time your point becomes completely invalidated.


So, you cannot expect 360 sales to remain steady while PS3 sales rise slightly.

Another factor to consider here is Japan. Japan is the only region left where system sellers (short of a few huge games like Halo 3) really matter. 2008's holiday saw very few PS3 system sellers in Japan- White Knight Chronicles is about it, and even that isn't much. 2009, meanwhile, has FF13 and GT5, both of which are huge in Japan, and will give lasting boosts, especially if coupled with a price cut.

I considered Japan and these games. Japan is the reason why I expected the PS3s base demand to have only dropped to 3M @ $400 in spite of being down in sales considerably YOY.

Finally, the PS3 outsold the 360 (albeit only slightly) in holiday 2007, back when it had very little quality software and a still-pretty-high price tag, so I'm pretty sure it can do that again.

 

 



Tease.

@Kantor
His prediction is strictly for the holiday period, and it will be a recession stricken one, thus one where the price tag will work against the PS3 even after a price cut. The past sales have shown much more "peaked sales" on the American market than on the "others" one during the holidays, that's why the 360 can still pull it off slightly.

The software lineup I think it's not that relevant as the purchase during the holidays is either a gift or a long-thought one.

Actually the same recession can also subvert everything if it goes even worse than expected: the American sales could be so much depressed with respect to the Japan and Others ones that the american holiday boost could not be enough for the 360 to come on top.



"All you need in life is ignorance and confidence; then success is sure." - Mark Twain

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Squilliam said:

Kantor said:
You've made some pretty ridiculous assumptions there.

Firstly, the PS3 being 3 million at a $400 price. Well, the sales only declined from 2007 to 2008 because the PS3 had a price cut in holiday 2007, while the 360 had one in holiday 2008.

Yeah, so your justification that the PS3 would have maintained its sales for the holiday season in spite of being down the previous year and during this year is due to?

I'm not saying that. What I'm saying is that you cannot increase on possible 2009 holiday sales with your fabricated percentage, you would have to increase the last available data, which would in this case be holiday 2008.

Historical evidence shows us that so far this gen, in the mini-HD war, the momentum is with whoever cut the price last. Sony cuts price, PS3 is in second. Microsoft cuts price, 360 is in second. Thus, if Sony were to cut the price, PS3 sales would increase, not only because it is now at an affordable price, but because it is at a MORE affordable price than it was previously. The PS3 is looking to have a better holiday lineup than the 360, so with prices equal, PS3 demand will soar above that of the 360. Those originally considering 360 purchases because they couldn't afford a PS3 would reconsider, because now they CAN afford a PS3.

Err, so if there are two price cuts at about the same time your point becomes completely invalidated.

I was wondering if I should get to that. I don't believe Microsoft will cut price at all this holiday season. I don't remember them responding to the PS3's 2007 price cut, and I see no reason why they would now. One price cut a year isn't great for Microsoft's finances, unless the manufacturing costs can decrease as well, as they would with the PS3 (Slim). Microsoft's Entertainment Division (or whatever it's called) just made a profit for the first time in, what, ten years? I don't think they are eager to lose that. And as I will mention later, the 360 is at mass market price, and now any price cuts will be either going below that price or value adding (a $200 Pro), neither of which has as much effect as a price cut from $400 to $300.


So, you cannot expect 360 sales to remain steady while PS3 sales rise slightly.

Another factor to consider here is Japan. Japan is the only region left where system sellers (short of a few huge games like Halo 3) really matter. 2008's holiday saw very few PS3 system sellers in Japan- White Knight Chronicles is about it, and even that isn't much. 2009, meanwhile, has FF13 and GT5, both of which are huge in Japan, and will give lasting boosts, especially if coupled with a price cut.

I considered Japan and these games. Japan is the reason why I expected the PS3s base demand to have only dropped to 3M @ $400 in spite of being down in sales considerably YOY.

So you would expect it to sink below 3 million with last year's Japan numbers? All I can say is...I don't agree. If Sony didn't cut the price, Microsoft definitely wouldn't, because it would be taking a profit hit for no reason- the 360 is already at mass market price, now they just need to add value i.e. improve the Arcade, or make the Pro $200, and this won't have as much effect. So I think they would remain around the same as last year.

Finally, the PS3 outsold the 360 (albeit only slightly) in holiday 2007, back when it had very little quality software and a still-pretty-high price tag, so I'm pretty sure it can do that again.

 

 

I hate it when people reply by bolding! Ah well. Bold and italic for me.



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