LMAO who cars, corps go through ups and downs get over it.

Sony is in a dire situation indeed. But price cutting and increasing software titles are not the answer. At least not with the current status quo.

Sony needs what they had with the PS & PS2 that they lost with the PS3 - the mass market. Nor are they fighting against 360 for that market, they are competing against Nintendo (and to an extent Apple in the portable market).

The PS3 was designed as a 360 killer. Bigger, badder, bolder. And they ignored the casual gaming market that made their previous console such a huge success - arrogantly expecting that market to just follow in time blindly. Wii was designed to scoop up that market and has left Sony locked in a battle of attrition with MS for the core gamer. A battle they simply cannot win - even if eventually they outsell the 360, it'll be at much, MUCH too high a cost.

The way I see it, Sony has two options - At E3 they totally reimage the PS3 to a casual-friendly system with a lower price, some innovative controls to counter Wii's, much more focus on mass market games, slim version, less masculine design (and colour). Followed with a massive marketing campaign to their new audience.

However, that kind of re-imaging is extremely difficult to pull off successfully and would anger their current base.

Alternatively, ditch the PS3 ASAP and introduce a PS4 that is a spiritual successor to the PS2 - a system for everyone where all games have a place. I think it's imparative Sony does this right away. If the more trendy and innovative Apple does enter the market with a Apple TV/console system as rumoured before PS4 hits the market, then Sony will be squished out by the moneybags corporations - Nintendo, MS, Apple who have $$$ to spare.

If Sony drops the price for PS3, MS will drop the price for 360 for sure. I'm not sure why you don't think MS can drop the price. They do have a lot of cash reserve to burn through.

to what price would they drop it too? any lower and it may aswell come with a happy meal

$50 price for all model would drop the price to $149/$249/$349... if bundled with a happy meal means more 360 sales and less PS3 sales, I think MS would be happy to do it too

$149 thats like £85? how would they make money? you cant cut it so low and still make money

"Choose the road to success, and Sony has a chance to get back on top, and perhapps monopilize the industry for the better."

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Monopolizing the industry:

1 - is a horrible idea. No one company should hold the reins on an industry, ever.

2 - will not happen due to lawmakers breaking up any companies attempting to create one.

They can make money on other models since not all 360 sold are Arcade. 

Basically, you are saying MS wouldn't lower the price because they would lose money on hardware. However, MS can certainly afford to lose money on 360 with the 20+ billion cash reserve they have. With your theory, Sony would be less likely to have price cut for PS3 since 1. they are still losing $40 on hardware as of now. 2. they don't have cash reserve like MS does.

Yeah but Sony doesn't have Apple and Google ready to pounce on them.

Microsoft has been losing money every year (except last year) since they started up their games division - Do you idiots really think they'd lower the price of the 360 so they'd be losing money on every console sold? Microsoft are in a good position at the moment - I think a PS3 price cut would hurt 360 sales but I still think they'd be about level.

Micrsoft aren't going to jeopardise a profitable income for another price cut - If 360 isn't selling as well as it should be for the price it is being sold at (which seems universally agreed) then clearly its not the price at fault

Richard