http://www.gamespot.com/news/6209553.html?om_act=convert&om_clk=newstop&tag=newstop;title;3
GS: How about for Sony?
JD: Sony is certainly on the upper-end of the consumer technology matrix and their demographic base is narrow. Those who own a PS3 are either loyal Sony fans or are considered technology innovators--those that must own the latest and greatest technologies.
Sony still has a lot of work to do to capture the core video game market. I expect Sony to tackle both spectrums of the market by displaying some of the biggest AAA core titles that are to come in the next two years (God of War III, MAG, Final Fantasy, and so on), as well as present new casual games and technology.
I believe any attempt by Sony to try to appeal to the casual/mainstream markets at this point in the race to be valueless. They have priced themselves out of that market and until the PS3 gets in the $200-$250 range, the casual, mainstream, and family markets will have no interest. The idea of the one-size-fits-all console has been dead and buried, the demographics of the video game industry are much too diverse and attempting to target "everyone" will likely cause brand confusion and consumer alienation.
Sony must continue to try to position itself as the No. 2 console in the market by showing its superiority over Microsoft and the Xbox 360. To attack the core market Sony must add more value to their PlayStation Network, introduce more AAA exclusive titles, and make available better downloadable content, all of which I expect Sony to display this year at E3.
I do not expect any PS3 price cut announcement at E3. Sony's pricing strategy on the PS3 is too reliant on manufacturing costs. But that being said, I expect a PS3 price cut within the next four months--no doubt. Any E3 PS3 price cut would purely be coincidental timing.
