here is what I wrote in another thread:

Here are the results of Sonys Gaming division for the last couple of years:

• FY09: $600 million loss
• FY08: $1300 million loss
• FY07: $2400 million loss
• FY06: $90 million profit

In the last 4 years Sony reported a $4.21 billion loss.

We do know that the PS2 was profitable for all the years I listed. The PSP probably was at break even-point in 06 and profitable since then.

So the losses made happened because of the PS3. The losses made with the PS3 are really insane when you think about it. We have $4.21 billion reported, but that is not all. You have to add the profits made with the PSP and the PS2 for 4 years. In the years 03 - 05 Sony reported a combined profit of $2.3 billion USD.

So a total loss of $6 billion just for the PS3 is likely. Think about 6 billion USD for ONE single product. That is huge.

Who knows

Lol

I agree but the question is when and how much profit they will make in the end.

Only Sony knows the exact amount of money invested into the PS3. Losses and investments are not the same thing. People stop spreading lies about the PS3. Long-term Investments generate future returns and profits. It is like investing money into a house or superannuation funds. They are not considered losses they are long-term investments that in the long run generate high returns.

You are kidding right?  How is that the same thing?  If you pay £1m for a house and you know it is going to be worth £0 at the end of the 25 year mortgage period and you rent out the house but the rent does not cover the mortgage interest let alone the capital you know from day one you ain't going to see a return on your investment.  You don't need to wait till year 25 to find that out.

 It's the same with PS3.  They are not going to be able to sell the PS3 brand for anything when this gen ends.  They are getting some money in from sales but it is not anywhere near enough to meet the on going costs (hence the continuing losses) but most of all even where they are finally into net profit there is no way it is going to be enough to make up for the billions lost.

Technicaly the brand still has a profitable balance sheet overall.  Since the divisions inception it has a balance of $1.66 billion.

The problem is that prior to the release of the PS3 the brand had a balance of $5.34 billion.  It will never regain those losses this generation alone and Sony is projecting more losses this fiscal year as well.  So it may be a few more years before a profit is generated in a single fiscal year and indeed they may end up reducing their $1.6 billion overal balance even further before it happens.

For the brand to return to profitability on a consistant basis will require a new corporate direction which we'll likely see next generation but not until then.

Are you aware your posts are so utterly ridicolous you sound like you were a joke account made by an xbox supporter to denigrate ps3 fans?

4.3 billion for the division, but that's including PS2/PSP profits to negate the overall loss, realistically if the PS3 were in a vacuum it would be 5 BILLION easily.

Probably closer to $6 billion.

It would but hard to imagine that PS2 hardware/software, PSP hardware/software, PS3 software and all accessories only account for $700 million in profit over the past 2.5 years.