What is Sony's net loss with their PS3 investment?

[Viper1]

saicho said:

RPG said:
That is the biggie, PS3 has come at the back of 3 successful consoles. PS3 is said to have eaten into every penny made by Playstation and will continue to do so but before all is said and done, PS3 and PSP will put the Playstation brand back into profit.

I agree but the question is when and how much profit they will make in the end.

Technicaly the brand still has a profitable balance sheet overall.  Since the divisions inception it has a balance of $1.66 billion.

The problem is that prior to the release of the PS3 the brand had a balance of $5.34 billion.  It will never regain those losses this generation alone and Sony is projecting more losses this fiscal year as well.  So it may be a few more years before a profit is generated in a single fiscal year and indeed they may end up reducing their $1.6 billion overal balance even further before it happens.

For the brand to return to profitability on a consistant basis will require a new corporate direction which we'll likely see next generation but not until then.