If the PS4 gets made then most likely it will be very much like the wii. Nintendo proved without a doubt that the strategy works. Sony and Microsoft now are forced to act in a similar way. Or they will face a another defeat with the next generation.

When will the financial report be published?

There were hundreds of PS3-fans that claimed, the PS3 would be profitable today. Well the PSP certainly is, same for the PS2, so if the Playstation segment still reports a loss, the PS3 has no chance to get those losses back.

A $100 price cut is a risky game to play in such a condition.

I don't believe Sony will willingly disband SCE... They could do so unwillingly though, in the event they continue to burn so much cash that they have to reorganize the whole company.

When will the financial report be published?

There were hundreds of PS3-fans that claimed, the PS3 would be profitable today. Well the PSP certainly is, same for the PS2, so if the Playstation segment still reports a loss, the PS3 has no chance to get those losses back.

A $100 price cut is a risky game to play in such a condition.

I would say a $50 price cut would be risky at this point.  Sony is in an even worse financial situation than I originally thought.  I knew Sony would have a loss today but I honestly thought it would be under $500 million.  I guess those price manufacturing reductions on the PS3 were exagerated.

Not going to rub it in or anything, but what are the Sony fanboys saying about this?  They sure had a lot to say about M$'s "tiny" loss a short while ago didn't they.

You really believe that? It's sounding like a religious belief among you guys and if that's the case I will cease to waste my time typing. Do people really believe that hype makes up a great portion of the success of anything? Hype is just a product of corporate gloating...nothing more. Sure sony said ps2 was a supercomputer built to save the world but it was pretty obvious when the launch titles came out that that wasn't the case. Why did it go on to sell 140 mil? Didn't sony tell all those lies? Answer: with the exception of a few strange individuals, no one cares what sony said. People buy what system has the games they want to play that they can afford and that was the ps2 last gen.

If sega hadn't already duped consumers with all their bogus add-ins and outs and their short-lived console cycles, they'd have done better. that kind of behavior is more damaging thhan some stupid PR rant. This is also part  of the reason why sony is bleeding this gen out because there'll be no next-gen for them if they don't finish this one.

It's good to see the sonic guy found a new job. No wonder every sonic game has sucked since.

Last I checked the big cash burner wasn't SCEE.

The Sony-Erickson cellphone joing venture is where Sony has been loosing the most cash these last years...

you love the internet fanboy wars don't you? well, I'm a sony fan and I'm weeping profusely right now. I think I might end my life now because sony lost too much money. Is that good enough?

I must or I wouldn't continually come back here.

And if you decide to end your life today, please do it quickly.  If you don't you may change your mind :P