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Forums - Sony - Sony losses expected at $1.5 billion

Ail said:
NJ5 said:

I don't believe Sony will willingly disband SCE... They could do so unwillingly though, in the event they continue to burn so much cash that they have to reorganize the whole company.

 

 

Last I checked the big cash burner wasn't SCEE.

The Sony-Erickson cellphone joing venture is where Sony has been loosing the most cash these last years...

Given Sony Ericsson made a 1.115 billion Euro profit in FY 2007 followed by a 73 million Euro loss in FY 2008 I'd say you were very wrong.

SCE has lost almost the entire PS2 era profits, and given the recent forecasts is on its way to losing the PS1 profits too.



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They bring you down to their level and then beat you with experience

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Globox said:

Sony expects first loss in 14 years amid downturn...

The gaming devision experienced the biggest losses with a whopping operating income drop of 97%
while sales decreased by 32.2% compared to last year.

http://www.sony.net/SonyInfo/IR/financial/fr/viewer/08q3/

From your link:

Operating Income:

Electronics division
Q3FY07 = 200.6
Q3FY08 = -15.9  (decrease of 216.5 bln yen)

Game Division
Q3FY07 = 12.9
Q3FY08 = 0.4  (decrease of 12.5 bln yen or -97%)

While it is true that the gaming division is not doing great, it did make a profit last quarter.  The  decrease in operating income from the Electronics division was 17x larger than that of the game division.  Blaming the PS3 as the primary cause of Sony's woes is misleading.  Samsung/Visio are hurting Sony's bottom line much more than Nintendo/Microsoft are.



Cheebee said:
How did this turn into a Sega thread? :p

 

sega fanboys, they will come out sooner or later....

I , for one, never knew disolitude never as a sega fanboy



blackstar said:
Cheebee said:
How did this turn into a Sega thread? :p

 

sega fanboys, they will come out sooner or later....

I , for one, never knew disolitude never as a sega fanboy

I liked sega when they were making great games. Constant supply of Sega brand of gaming has really been absent since 2003-2004...no one does that arcade style of gameplay as well as sega...where you push start and have fun within 1 minutes of pushing start. Ninja blade came close tho...

So yes, I can be called a sega fanboy...or fan. Are you hunting us down or something?

 



Globox said:
richardhutnik said:
dsister44 said:
end of the playstation?

that would be a megaton at e3

Why would the Playstation brand be dead?  Why wouldn't Sony sell the brand to Apple, for example?  I see this happening before the Playstation brand ends up disappearing.

 

 

 It is more likely that Sony goes only as publisher in next gen.....i get it that this is not just for gaming division, but looking at this bad numbers i don't expect E3 price cut, maybe later on in the year.....maybe it would be better if Sony just becomes publisher...

Sony wont be a publisher. Sony is a hardware company, not a software company. If the Playstation line is gone, there is no reason for the developers to stay. They only existed to support the hardware.

 



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I hope this forces Sony to get it right next time. I just hope the PS3's failure doesn't hinder the PS4's chances for success.



disolitude said:
blackstar said:
Cheebee said:
How did this turn into a Sega thread? :p

 

sega fanboys, they will come out sooner or later....

I , for one, never knew disolitude never as a sega fanboy

I liked sega when they were making great games. Constant supply of Sega brand of gaming has really been absent since 2003-2004...no one does that arcade style of gameplay as well as sega...where you push start and have fun within 1 minutes of pushing start. Ninja blade came close tho...

So yes, I can be called a sega fanboy...or fan. Are you hunting us down or something?

 

In Ahnold voice "Sega fanboy?"

"Yes?"

*gun goes off*

 

Sorry I had to do it, when I read Disolitude's post I immediately thought of Teminator 1



disolitude said:
blackstar said:
Cheebee said:
How did this turn into a Sega thread? :p

 

sega fanboys, they will come out sooner or later....

I , for one, never knew disolitude never as a sega fanboy

I liked sega when they were making great games. Constant supply of Sega brand of gaming has really been absent since 2003-2004...no one does that arcade style of gameplay as well as sega...where you push start and have fun within 1 minutes of pushing start. Ninja blade came close tho...

So yes, I can be called a sega fanboy...or fan. Are you hunting us down or something?

 

 

muhahaahah

now that u know my secret I can't let u live anymore



disolitude said:
Pristine20 said:
arsenicazure said:
Pristine20 said:
disolitude said:
Somewhere out there a blue hedgehog is laughing his ass off.

 

not another sega lamentation...I guess it's impossible to see that sega killed sega just like sony is close to doing to itself. Neither of these companies fell because of competition. I give up on you guys though....can't keep saying the same thing over and over again.

 

I agree with you as far as Saturn and 32x are concerned. But not the dreamcast. That was a beautiful piece of hardware and everything sega did was perfect. Its just a pity that everyone waited for the ps2 instead.

And because they waited for the ps2 sony killed sega? Perhaps sega died because of their previous track record? Ever consider that? read my posts to disolitude. i can't keep reiterating.

 

Know your Dreamcast history before you make claims of what killed the system...

 

 

I saw the videos and one of the first things I noticed was that all the people commenting were Sega employees/former sega employees who are apt to be biased. Even then, no one ever seemed to blame sony for sega's console downfall.

Why on earth was sega of America's CEO fired to begin with when he seemed to be the one who really knew what he was doing?

It looked to me from the videos that sony only tried to withhold it's ps1 fanbase not really to "destroy sega" like you put it. If anything, they were quick to pay for virtua fighter when sega announced that it would support all platforms. As the video said, Sega lost JP because of DVD not really sony. Sony was just smart to add DVD since they didn't have the launch titles (perhps they rushed so their ps1 customers didn't give up waiting in favor of DC).

At the end of the day, if you have to blame anyone for sega's downfall, you'd have to blame gamers their because they seemed more intent on watching dvds on ps2 than playing the great games on dreamcast and please don't tell me it was hype because after the ps2' launch it was obvious that the games weren't there yet but gamers waited for the games to come instead of buying DC. Or you could blame sega's management for poor planning and a bad model. It's obvious that they knew they already lost consumer confidence because the ex-CEO of sega of America said it himself.

Perhaps sega just rushed waay to early and most still loved their ps1s. I for one still loved mine and couldn't be bothered getting a new console till FFX considering the fact that FFix even came out on ps1 in 2000 which was after the DC launch.

By the time they were ready to move on, ps2 was established and DC was nowhere to be found. Rushing to market is never a good thing and a haemorrhage model is even worse. Many people held off on 360 as well till sony decided to launch ps3 for $600. As for the wii, it just breezed past both with it's new model. Would you say M$ killed ps3's potential or sony did it themselves?



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Pristine20 said:
 

 

I saw the videos and one of the first things I noticed was that all the people commenting were Sega employees/former sega employees who are apt to be biased. Even then, no one ever seemed to blame sony for sega's console downfall.

Why on earth was sega of America's CEO fired to begin with when he seemed to be the one who really knew what he was doing?

It looked to me from the videos that sony only tried to withhold it's ps1 fanbase not really to "destroy sega" like you put it. If anything, they were quick to pay for virtua fighter when sega announced that it would support all platforms. As the video said, Sega lost JP because of DVD not really sony. Sony was just smart to add DVD since they didn't have the launch titles (perhps they rushed so their ps1 customers didn't give up waiting in favor of DC).

At the end of the day, if you have to blame anyone for sega's downfall, you'd have to blame gamers their because they seemed more intent on watching dvds on ps2 than playing the great games on dreamcast and please don't tell me it was hype because after the ps2' launch it was obvious that the games weren't there yet but gamers waited for the games to come instead of buying DC. Or you could blame sega's management for poor planning and a bad model. It's obvious that they knew they already lost consumer confidence because the ex-CEO of sega of America said it himself.

Perhaps sega just rushed waay to early and most still loved their ps1s. I for one still loved mine and couldn't be bothered getting a new console till FFX considering the fact that FFix even came out on ps1 in 2000 which was after the DC launch.

By the time they were ready to move on, ps2 was established and DC was nowhere to be found. Rushing to market is never a good thing and a haemorrhage model is even worse. Many people held off on 360 as well till sony decided to launch ps3 for $600. As for the wii, it just breezed past both with it's new model. Would you say M$ killed ps3's potential or sony did it themselves?

Bernie Stolar was fired becuase he put the DC for sale at 199 bucks. Sega of Japan wanted it for sale at 249 as the system cost around 220 to build/ship etc... He actually came form Sony in 1995 and made some really stupid decisions with the saturn (such as blocking all japanese rpgs for the saturn to the us) and is one of the reasons sega was in the mess they were. So yeah...good riddence.

Otherwise I dont thik Sony wanted sega out as well. They just wanted most marketshare they could gobble up. I am not blaming sony...although as a gamer I am kinda pissed that a DVD player with promise of amazing grpahics wowed the audience more than a machine which was delivering kick ass software.

All I was saying with my initial post is that its kind of funny how times change. The PS3 specs hype + bluray is exactly the same model as PS2s specs hype + dvd. Both had somewhat dry software for the first year and both were pricier than competition. However one worked and captured the market and one didn't... Its much harder to dominate the market like sony did with ps1 and ps2 (crowding the 3rd party market, losing money on consoles, hype hype hype) when you have someone with deeper pockets going toe to toe with you.

As for the DC, it was jsut a bad time for that tye of a console. PS2 gen was the last gen where console bits/bytes and polygons mattered. If DC could have only come out today, as it was just adjusted for current time with specs. Someone would be able to give nintendo a run for their money as its obvious neither MS or Sony know how to do hype free/lose money for marketshare gaming.