Buying Atari would be a waste of money. They have basically no big IPs at this point (except Dragon Ball, which you could get by waiting for the company to die and then bidding on it) and the Atari name is kind of bleh these days. The fact that someone had to go look up what games they've done just goes to prove it.
It could be okay as a label to publish Xbox Arcade games or something, like someone suggested, but I don't see it as being of any use to the first parties. Even Microsoft arguably has a better reputation for videogames these days. Certainly Nintendo would have no use for this name. It would just be an extra, confusing brand to throw around.
Basically, the only situation where buying the Atari name would be worthwhile is for a company that has no reputaiton of its own.







