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Forums - Microsoft - Microsoft's Japanese Advertising Calls Playstation 3 Inferior

FinalEvangelion on 05 May 2009

From what I know, MS would have to pay some kind of royalty to Sony (don't know if it's different in Japan) for using a trademarked name. Advil and Tylenol do it all the time.

In this instance, I don't think Sony is going to mind too much. It's probably not going to help MS's image too much releasing this kind of thing. Plus, having the cute anime girl on the front will probably just give the impression that a foreign company is stereotyping their culture to be a bunch of Otakus.



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Staude on 05 May 2009

Thers only 1 thing to say about all of this.

 



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outlawauron on 05 May 2009
CGI-Quality said:
outlawauron said:
Zizzla_Rachet said:
outlawauron said:
Zizzla_Rachet said:

LOL...I used to Crush people's hope with certainAnime things..But nevermind that...Besides some Ad stratergy to back up thier "We have more Excluvises" Spin on things I dont see the reason..Though I think MS does it too..Does not make it less Stupid on ethier account....And InFamous I unstand But exactly how old are these people asking for God Of War on 360...

Sony owned IP will be multiplatform due to recent events with other 3rd party studios.

If it's a third party studio then it's not a Sony IP

That's not true at all!

Dragon Quest is a Square Enix IP, even though Square Enix isn't actually making the game. It's the same deal with White Knight Chronicles.

I think I expalined what your trying to point out already

I always thought it went this way..

First Party: games made by the Console Manufacturer

Second Party: games made By Studios owned by the Console manufacturer and/or under Disclosed contracts to Independent Studios for Development on a IP owned By the Contractor which is the same as the console manufacturer.

Third Party; Games Made by companies not linked or under contract to the Console maker Including console Exclusive games

The bolded is first party. If a studio is owned by Sony, then they are a part of Sony. Therefore, they fall into the group of "the console manufactuer".

Second party games is when a company hires a third party studio to make a exclusive for that platform. White Knight Chronicles, LittleBigPlanet, and Lost Odyssey are all examples of this.

 

True, but they may as well be 1st considering MS owns the Lost Odyssey IP, and Sony owns both the LBP & WKC IPs

Exactly! They might as well be first party games, but they aren't because they are not made by anyone with Sony.



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Reasonable on 05 May 2009
Noobie said:
Reasonable said:
Now, correct me if I'm wrong, but isn't this exactly the wrong approach for Japan? I thought boasting and attacking the opposition directly (US style) was a big no-no?

Didn't Apple have to change their 'I'm a Mac' add in the region when they realized that directly attacking PC was doing more harm for their image and sales than good?

do u have any source.? its a news for me.. so just want to verify.. but if it is so, then MS is definitely hitting on their feet. 

I'll try and find source.  I actually read it in a businss magazine looking at marketing in different markets (I work in business development covering markets such as Russia, Middle East, Africa, etc so the topic is of professional interest to me).

In the magazine it used the Apple ad as an exmaple - looking at how it was changed in UK and Japan.  UK slightly, Japan more so.  In Japan the main changes seemed to be toning down the bashing and focusing more on different use - PC for work, Mac for fun. 

In general I've always understood, based on various professional opinions, etc. that you never bash the opposition directly and boast in Japan either with advertising or how you present and sell.

Let me see if anything from the article was put online.

 

 



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Noobie on 05 May 2009
Reasonable said:
Noobie said:
Reasonable said:
Now, correct me if I'm wrong, but isn't this exactly the wrong approach for Japan? I thought boasting and attacking the opposition directly (US style) was a big no-no?

Didn't Apple have to change their 'I'm a Mac' add in the region when they realized that directly attacking PC was doing more harm for their image and sales than good?

do u have any source.? its a news for me.. so just want to verify.. but if it is so, then MS is definitely hitting on their feet. 

I'll try and find source.  I actually read it in a businss magazine looking at marketing in different markets (I work in business development covering markets such as Russia, Middle East, Africa, etc so the topic is of professional interest to me).

In the magazine it used the Apple ad as an exmaple - looking at how it was changed in UK and Japan.  UK slightly, Japan more so.  In Japan the main changes seemed to be toning down the bashing and focusing more on different use - PC for work, Mac for fun. 

In general I've always understood, based on various professional opinions, etc. that you never bash the opposition directly and boast in Japan either with advertising or how you present and sell.

Let me see if anything from the article was put online.

 

Thanks.. i will appreciate it.

 



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Pristine20 on 05 May 2009

Well everyone is mad that sony didn't make another ps2. M$ can say whatever they like...it's marketing.



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