I was watching TV the other day and I saw ads for Heavenly Sword and Metroid Prime 3 back to back and as a result I noticed something about Sony’s marketing campaign which surprised me … There wasn’t a single in-game shot from the commercial at all.
This made me check Youtube and look at the Motorstorm commercial and (to my surprise) there wasn’t a single in-game shot of Motorstorm in the commercial; there were in engine-replays but nothing from the perspective of someone playing the game
Now, from what I can tell, it seems like Sony is continuing the trend of favouring FMV over in game footage as they have since the Playstation. This seems odd to me being that these games were good looking enough to sell the game with their in game footage, and (I suspect) people are getting used to being bait-and-switched from advertisements so this kind of commercial doesn’t have the impact that it once did …










