CAPCOM AND SONY UNITE TO DELIVER MONSTER HUNTER TO THE WEST


Massive support planned for release of Monster Hunter Freedom Unite on PSP™

London– April 28, 2009– Capcom® a leading worldwide developer and publisher of videogames, has today announced that it will be working in partnership with Sony Computer Entertainment Europe (SCEE) to support the release of the upcoming Monster Hunter Freedom Unite game for PSP™ (PlayStation® Portable). The game which is scheduled for release on the 26th June will be heavily backed by a multi-million promotional campaign throughout PAL territories.

“We are looking forward to working closely with Capcom to promote Monster Hunter Freedom Unite,” commented David Reeves, President SCEE.“With the combined efforts of both companies we want to emulate the success that the title has had in Japan.”

Key to the huge success of the Monster Hunter series in Japan has been the social aspect of multiplayer hunts. Across PAL territories gamers will be able to sample the phenomenon of Monster Hunter before the games release with the launch of the demo available to download on PlayStation®Network. The demo will feature three quests to prepare players for the arrival of Monster Hunter Freedom Unite in which you can choose to play alone with the aid of your feline companion or in a team of up to four players to get a real taste of the social gaming side of Monster Hunter that’s taken Japan by storm.

Retail initiatives include an exclusive PSP hardware bundle which contains a specially designed Monster Hunter branded PSP skin and pouch along with a copy of the game.

Michael Pattison, Senior Marketing Director of Capcom Europe stated“Working closely with Sony Computer Entertainment Europe to promote the latest title in the Monster Hunter franchise allows Capcom access to all of Sony’s promotional channels, including Playstation websites, community pages and Playstation Home. A series of events and print and on-line advertising will support a heavy weight TV advertising program. The support of Sony on this title is a clear indication that Monster Hunter can be successful across the West.”

Further details about the upcoming promotional activity will be released shortly. For more information about Monster Hunter Freedom Unite please visit www.capcom-europe.com

http://www.mcvuk.com/press-releases/46768/Monster-Hunter-Freedom-Unite

Good way to go, the franchise getting bigger in the west will only help Capcom and Sony. The other MH games have not done badly in the west on PSP but of course no where close to the Japan numbers.

 I have a feeling this one will do so much better - multi-million marketing campaign, PSP bundle, heavy print and TV advertising...

I wonder when it dawned on Sony that the PSP was wasting away in the west and with a little push could sell big numbers again. Ah no idea but it really does look likely this E3 will be centered around the PSP especially with so many PS3 games already announced.

It could be possible if Sony thought "in stead of cutting the PS3 price by $100 a better investment would be spending that money on the PSP." People seem to forget so quickly that Sony has 2 consoles on the market, PSP with the games coming and the obvious addition support beat the 360 and PS3 weekly soon. It has been doing the numbers it is doing with no games on note releasing, games will only help.

 Agreed, agreed.

Sony´s & Capcom´s future pokémon franchise?

This was already posted afaik.

@RPG

Sony has 3 consoles on the market at the moment, not 2

 Nope, only the bundle bit was posted -  http://www.vgchartz.com/forum/thread.php?id=70386&page=1

 Sony and Capcom putting millions into Monster Hunter PSP advertising basically confirms long term strategy and partnership...