It depends a little on genre, but generally I'd say my standards for single-player games is pretty high. I play a lot of single-player games but very few have the experience to become one of my fave games.
This gen is pretty bad for this as most focus on multi with only a short and usually dumbed down single player campaign. I mean, it's possible to complete Mass Effect in about 10 hrs, and even when you do the side quests it only takes 20hrs. KoToR took me like 40+hrs. However, if the campaign is really engrossing, actually makes me feel like I'm there and the story is involving then I don't mind so much. Although there are some good single player experiences this gen, most feel a bit dumbed-down compared to previous gens.
My standards for multi are even higher as I don't play very many, so when I do I'm very picky (CS:S, Resistance2 co-op and CoD being the main ones).









