http://www.homecinemachoice.com/blogs/team+hcc/blu+ray+unlikely+replace+dvd+says+sony+pictures+boss+still+looking+next+big+thing+24+
Haven't seen this posted anywhere. Apologies if it has.
Blu-ray unlikely to replace DVD says Sony Pictures boss, still looking for next big thing
Blu-ray is unlikely to usurp DVD as Hollywood’s cash cow. So says Michael Lynton, CEO of Sony Pictures Entertainment, interviewed on forbes.com, Lynton says DVD has proved a gold mine for a variety of reasons, but he’s not yet clear what will replace it.
With the DVD format, he says the movie industry was ‘selling or renting a thing that people didn't consume. You go to Blockbuster, rent five movies and only watch two. That's a good business to be in. The potential problem with the Internet is that people are going to buy only what they watch and we are going to get paid only for what they watch. It may be a smaller window from a financial standpoint but it will be incremental to the windows we already have.’
When asked if he thinks Blu-ray can replace DVD, Lynton’s surprisingly skeptical: ‘The question is whether people will really replace their libraries. Plus it would appear there's already price erosion in Blu-ray, so we're not making the price point we originally hoped for. The entertainment industry at large has pretty much given away high definition to consumers. They haven't really charged a premium for it on television. That makes consumers more likely to buy Blu-ray but less likely to pay a premium for it.’
So what's next?
Ultimately though, Lynton remains optimistic about the home entertainment business. ‘What you see happening is that every time a new technology or means of distribution show up, about every decade or so, there's an enormous growth in the business because there's another way to exploit the library. We just went through one with DVD. Now we need the next one. I don't mean to sound Pollyannaish but there's always a next one.’
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