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"They haven't really charged a premium for it on television. That makes consumers more likely to buy Blu-ray but less likely to pay a premium for it."

I absolutely agree with this. I only have a Blu-Ray player because I got one for $100 on black Friday. In the subsequent 4 months I've only bought 1 Blu-Ray Movie (The Dark Knight); I've rented all my other HD movies. The picture is great, no doubt, but NOT worth $10 more per movie, when I get like 50 HD channels on TV for $10/month.