Sony Computer Entertainment Europe by the end of the month.
The much maligned and outspoken official joined Sony Computer Entertainment Europe in 1995. With his help, the Playstation brand expanded heavily into the European region with the Playstation, Playstation 2, PSP and Playstation 3. Dan Reeves was promoted to the President and COO positions of Sony Computer Entertainment Europe in 2003 and to the CEO position in 2005.
Under his tenure, the European region grew to become the second biggest market behind the United Sates and the strongest market for the Playstation brand currently. Andrew House will be replacing Dan Reeves as the new President, CEO and Co-COO of Sony Computer Entertainment Europe.








