UK is not the whole Europe, and that retailer is not the whole UK.

Here in Sweden the game is full price or close to it (there are promotions as always). UK prices drop fast very often, as I'm sure you know.

Sure it is full price in a lot of stores, but did you know you can order the game from those UK stores to sweden? :O

Yes (and I often do it), but that doesn't mean many people do it. Games have been cheaper in UK for a long time, but most Europeans still don't often buy things from UK.

I only gave examples of prices under £20 as you were being pretty adamant about the price of the game using the price checker.  I go into shops game, gamestation and some of supermarkets and it is less than £20 so not just online.

And you say not all of UK.. anyone in UK can order from there or go into shops and buy so is widely available at that price.

I have a question... these are retailers lowering the price, right? In that case I doubt they'll order a restocking very soon to SEGA, they are basically clearing the shelves. So shouldn't we see lowered shipments in the next weeks?

I went to the GAME shop in the basement at Hamley's today, and noticed Madworld being #2 at their charts (with Black Knight at #1), so there might be some legs in the UK too.

I hope so I really want it to reach 50k.

Why do games have to have legs? Why can't they have cars?

Has anyone ever seen an advertisement for this game?

The game is $50 around here.

^^Sega aired a TV ad some weeks ago.