looks damn cool BUT I lost all interest in mp3 players just like I lost interest for digital cameras , I prefer to have them all in one device called a cell phone
I know it won't be as good as the separate  mp3 player nor the separate camera but still I prefer it:

Gotcha. Fortunately for me I don't listen to too much music so whatever I have I just drag and drop.

Joggers and gym goers run around with a big iPod touch in their pockets? O.o

Also, if I am looking for just a music player why would I drop $200-400 on one and then need to pick up expensive bluetooth headphones?

I am going to browse the net while working out? O.o

Point here is iPod shuffle vs Walman nwz-w202 and sorry if you think otherwise but $70 for the shuffle + wired earbuds is over priced compared to what it shown here. To get the same effect you would need $70 for the shuffle and then another $50-70 for BT headphones.

Does the shuffle even have BT?

@Squilliam

Ok, I guess I didn't see what you meant.

I agree, if it was called an iPod it would sell like hotcakes.

I won't be picking the touchscreen walkman but I hear it has built-in headphone-independent noise cancellation. That is a pretty cool feature. Prevents you from needing to shell out the cash for very expensive noise cancellation headphones.

@euphoria

which one is the OLED Walkman that i keep hearing about?

nokia n97 !
my next phone

http://www.engadget.com/2009/03/26/video-sony-nwz-x1000-oled-touchscreen-walkman-rightly-promoted/

I doubt it's an iAnything killer, Apple has had a pretty good grip on the portable MP3 player market for a while now and until someone can make something that even comes close to rivaling the iPhone and iTouch, the iStuff is staying on top.

Well maybe not in sales but in terms of this vs the shuffle I think it is without a doubt a much more quality product for the same price.

Did you check the video in the link I provided above on the OLED touchscreen walkman? I am sure it does all that the Touch does plus more. I am sure it is also about the same price as the Touch.

so it`s touch oled technology.

when does it launch?