Rpruett said:
Yawn.
Name me one business that DOESN'T do this. You sell your product for as long as it makes financial sense to do so. It's good advertising, Keeps the Playstation/Sony name in the limelight and gives people more reason to maybe purchase a PS2 over a 360/Wii. (Mind you people who are buying a PS2, 9 years into it's lifecycle probably don't care nearly as much about graphics or controls, More than likely price and price alone. provides several different entry points into your brand, PS2 for $100 / PS3 for $400. Which also allows people to potentially get hooked into PS2 exclusive games that have become PS3 exclusive games (Metal Gear Solid, God of War, etc). facilitates an increased chance of the possible future evolution to another 'newer' product of the same type based on brand familiarity. (For example, I bought a PS1 and enjoyed it. so I got a PS2 and I enjoyed it, so I got a PS3 and I enjoyed it.) Or (I bought a Samsung LCD monitor about 2 years ago was impressed with it's quality/price ratio. Looked at TVs the other day and bought a Samsung TV for many of the same reasons but also because I knew they were reliable because of my personal experience with my monitor.) |
The sales of PS2's have stabalized. This is not a new product; it's more like 8 years old. Their sales cannot go beyond what they are getting now, because consumer demand for that product has been satisfied. The PS3's demand has not been allowed to increase based on price. If it was based on quantities shipped, then that would be a different story. This is not a typical business plan. What Sony is doing is not normal; it's a creative way of not helping the current product. The profit all goes to Blu Ray and the PS3 struggles. If you think that is alright, then you just follow suit in that linear thinking.
