KylieDog said:
It is, the confusion comes from Nintendo trying to redefine what it means to suit the image they want to give off. Calling something hardcore does not suit their casual audience which is the Wii's main bread and butter. So they try to re-invent the terms 'core games/gamer' by trying to imprint what is reffered to as the 'core market' onto those terms also, when they are very different. |
There are two definitions of core in common use, core is not short for 'hardcore' in either of them. One is the marketing definition used to describe consumers by how much they use or buy the product. This goes hardcore, core, casual and non-customer. Here, hardcore are a small group of enthusiasts, core are your regular users and usually form the bulk of your revenue, casual are usually in greater number but don't use too much, and non-customers is self expanatory.
The other definition is that used in 'disruption'. The core in this describes the old market, the market most catered for by the industry. Nintendo uses this definition because they are following the disruption strategy/philosophy. The rest of the industry tends to use the former definition.
A game I'm developing with some friends:
www.xnagg.com/zombieasteroids/publish.htm
It is largely a technical exercise but feedback is appreciated.
