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Forums - Sales - Could Latin America ever be a Fourth Big Region?

Yes, it could be a good market if the Brazilian economy continues to grow at the rate it has been recently. Latin America has a few things going for it:

- Good population (Brazil is nearing 200,000,000)
- One primary language makes it easy for porting a game to one language (vs. Europe which has many)
- Economy is growing (most are seeing good growth rates for the past 4 years)

Overall, it'll become a good market for games mainly due to Brazil's growth as a economic powerhouse, and easily translatable language. It'll never be a 'big' competitor for quite a long time, but it'll be a valuable emerging market. I think it'll have some focus within the next 5 years as being a 'big' launching ground for next-gen machines, and garner about as much focus as Australia does in the coming years.



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it will become one in a few decades. But it will always trail far behind US and Europe.



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mrstickball said:
Yes, it could be a good market if the Brazilian economy continues to grow at the rate it has been recently. Latin America has a few things going for it:

- Good population (Brazil is nearing 200,000,000)
- One primary language makes it easy for porting a game to one language (vs. Europe which has many)
- Economy is growing (most are seeing good growth rates for the past 4 years)

Overall, it'll become a good market for games mainly due to Brazil's growth as a economic powerhouse, and easily translatable language. It'll never be a 'big' competitor for quite a long time, but it'll be a valuable emerging market. I think it'll have some focus within the next 5 years as being a 'big' launching ground for next-gen machines, and garner about as much focus as Australia does in the coming years.

I thought Brazilians spoke Portugese and the rest of S.A. speaks Spanish? (someone confirm or refute this for me, I am going off memory)

 



Argh. You are correct. Brazil's official language is Portuguese, but it seems that they are working on being very bi and tri-lingual with English and Spanish being important in their HS curriculum.



Back from the dead, I'm afraid.

Mexico is already a bigger market for Microsoft than Japan by a small margin with the 360, and I even for Wii Mexico and Brazil are about ~1/4 to 1/3 the size of the Canadian market, which is 5-10% the size of the USA market. Thats irrrelvant if you sell 80,000 GCs a month like Nintendo did in 2003 (80,000 * 0.07 * 0.33 is ~2k in Mexico/Brazil per month) but with ~800,000 Wiis per month? Suddenly you have 20,000/month, which is about what Wii 25% of what Wii does in Japan at the moment.

For Brazil, Zeebo has a big opportunity because DS is like ~$250, Wii is like $500, and PS3 & 360 are like $700-$1000 according to our friend Elgefe.



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TheSource said:

Mexico is already a bigger market for Microsoft than Japan by a small margin with the 360, and I even for Wii Mexico and Brazil are about ~1/4 to 1/3 the size of the Canadian market, which is 5-10% the size of the USA market. Thats irrrelvant if you sell 80,000 GCs a month like Nintendo did in 2003 (80,000 * 0.07 * 0.33 is ~2k in Mexico/Brazil per week) but with ~800,000 Wiis per week? Suddenly you have 20,000/week, which is about what Wii does in Japan at the moment.

For Brazil, Zeebo has a big opportunity because DS is like ~$250, Wii is like $500, and PS3 & 360 are like $700-$1000 according to our friend Elgefe.

you can get a Wii from Paraguay (black market) for $500, but the legal price is $900~1000

the DS is nearly $300 too (legally)

the PS3 and 360 are correct, if you buy the legal package

anyway, any relevance may come from hardware only, software we're miles away from getting a decent amount of legal sales



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RolStoppable said:
First things first. Europe should be a region on its own and not lumped together with Australia and other unworthy markets.

 

what do you mean by unworthy?.



I assume Asia (besides japan) is much bigger for console sales than Latin America



TheSource, do you have any numbers of 360 software in Brazil?



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