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Forums - Sony - Has Sony forgotten how to market as an underdog?

sony is everywhere. Every big movie, all you see is sony.



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M$ has done a fantastic job marketing this gen and nintendo dosnt even need to advertise as everyone knows what a wii is. SONY needs to get their act together



Long Live SHIO!

1337 Gamer said:
M$ has done a fantastic job marketing this gen and nintendo dosnt even need to advertise as everyone knows what a wii is. SONY needs to get their act together

I agree

 



  • 2010 MUST Haves: WKC, Heavy Rain, GoWIII, Fable III, Mass Effect 2, Bayonetta, Darksiders, FFXIII, Alan Wake, No More Heroes 2, Fragile Dreams: FRotM, Trinity: SoZ, BFBC2.
  • Older Need To Buys: Super Mario Bros. Wii, Mario Kart Wii, Deadspace, Demon's Souls, Uncharted 2.

There is definitely more to list that I want, but that's my main focus there.

chaospluto said:
Then



vs



Ads that make no sense....

You have entered the Twilight Zone,Dee dee dee dee dee.

 



colonelstubbs said:
Sony are awful at putting ads out there, never mind making them. Ive seen the killzone 2 ad 5 times in a month!

I've seen so many Killzone 2 commercials that it's not funny, I was watching south park one night and they showed Killzone 2 3 times just durring South Park, and MLB is all I ever see in commercials now, Sony definitely amped up the marketing here.

Edit: OT: It's not that Sony forgot how to market, it's just that they didn't need to market a whole lot with the PS2 and they were expecting the same for the PS3 so they didn't put alot of money into Marketing when the PS3 first came out. But since everything completely turned around on Sony they are really bringing the adds in for 2009 like they said they would. I've seen alot of Playstation adds this year so far, way more then over the holidays.

 



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It doesn't bother me that Sony spends less money on marketing games, and more money into developing the games themselves. Would you honestly want it the other way around?



 

the octupus commercial made me buy my ps3



Son'y advertising ranges from non-existent to terrible. I remember when my friends saw a Resistance 2 ad and they exclaimed that it looked bad but when I showed them gameplay videos they realized it was simply a lousy commercial. On the other end of the spectrum is Killzone 2. I have never seen a Killzone 2 ad on TV and most people I know don't even know that it exists. I occasionally check my friends' trophies just to confirm that there is a combined total of zero Killzone 2 trophies meaning that nobody has the game.