So 4 new titles? Or 4 new titles that are playable? The reason I ask is because of this....

"Sony is also promising that four currently unannounced titles will join these 36 games in playable form, bringing the list up to 40. What are the identities of these titles? Well if we knew, they wouldn't exactly be announced now, would they?"

It sorta sounds like they are saying they are completely unknown games...otherwise I have to ask the question right back at them "Why the hell would they need to be announced?".

I just hope this isn't a repeat of what happened at E3 when one of their big game announcements was something they had let slip months earlier.

I thought Loco Roco on the PS3 is just a screen saver that you can mess with?

Echochrome, Assassin's Creed, and LittleBigPlanet playable? Maybe in a press room, but I can't see that being offered to the public yet. I guess we'll see.
Makes me wish I was living in Japan :(

I would guess that by unannounced they mean games that are known but not known to be playable at the games show.  The reason they'd "need" to be announced is because these 36 were anounced to be playable.  The other 4 I imagine will be BIG games that they don't want to announce so people will be super excited to be able to see them in playable format.

As stated above... it's just the Japanese name for lair.

But why wouldn't they?  Sequels are being made for Red Steel and Killzone 1.

 Granted while critical failures those games did sell ok.. however, we don't know how Lair will sell.