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Forums - Sony - PS3 price cut won't help sony in short term-Analyst

http://www.joystiq.com/2009/03/17/analyst-ps3-price-cut-wont-help-sony-in-short-term/

Despite the rallying of software publishers, EEDAR Analyst Jesse Divnich thinks a PS3 price cut won't be that beneficial to Sony in the short term. In his retail sales preview for February 2009, Divnich calls the hypothetical, analyst-expected June price drop "unlikely to propel sales ahead of last [fiscal] year for the first half of 2009."

Even though he says the PS3 has "an impressive holiday 09 line-up," he claims Microsoft's successful campaign to position itself as the "core console of choice" won't give Sony much wiggle room. Currently, the PS3 is in last place for this gen, but Divnich has high hopes for PS3 in the long term. He expects Sony's system to pick up steam by "2011 through 2017," when Blu-ray becomes dirt cheap. It's not a very optimistic outlook.

 

What are your thoughts and opinions?



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I think he should suck my balls



I hope my 360 doesn't RRoD
         "Suck my balls!" - Tag courtesy of Fkusmot

Why is it not a very optimistic outlook?

They are taking measures to survive for a better future. Where much of the Other Divisions in Sony have undergone massive and critical changes, the playstation division has remained relatively untainted by the economy. That's a good thing. 

In the rest of the world outside of America the Playstation 3 has strong enough sales and games will continue to be developed for PS3 owners worldwide. 

He expects Sony's system to pick up steam by "2011 through 2017,"

I don't feel fazed at all by this statement. Its guarantee that by the end of this generation your 'investment' will still be running strong and there will still be mad games to play. 

I don't see why the negativity, over nothing.

 

There is a reason why Hirai says that by the end of this generation, there is absolutely no way that the PS3 would be outsold by their competition. In competition here, he means the X360.



colonelstubbs said:
I think he should suck my balls

Thank you colonel, that sounds like good advice!

 



PS3 price should hold for most of this year. To cut it now to pick up a few million sales for the year would be a terrible financial decision. PS3 is selling reasonably, averaging 160k to 180k weekly sales. Big deal the X360 sells 200k a week.

I think Sony are a smart company, they care more about the bigger picture, profitability. They do not care much about chasing down second place. Sony are not here to please fanboys but to make money.

*BTW: Second or third place does not really matter.