"According to Nintendo’s own Japan-only figures, 51 per cent of Wii user are woman"

What should Nintendo do to attract  more japanese women and seniors to Wii? what do woman like about Wii? and what about seniors?

What? Women can't play video games too?

Do you have a link for that figure?

And if Nintendo is grabbing women's attention in proportion to men's, do they really need to focus more on that demographic? Their strategy is to hit all demographics with every game, and it's obviously paying off. Seems to me that Sony and MS should be worrying about appealing more to women...

I know that a ton of younger women that love Mario Kart.

well ringo, for one, in Japan, the demographic with the most disposable income is women about 16-30.
more appeal to women=higher sales

I think they like the shape of the controller.

So you think that Nintendo, rather than trying to appeal to everybody, should appeal specifically to women. Do you think there's more money in a game that targets women specifically, even if it alienates potential male buyers?

Interesting. Women are the primary users, or is it females (i.e. girls)?

ringo I think the lesson that we've learned from Nintendo this gen is that no matter what game comes out and who it's targeted at, it will not dissuade other people from buying the system.

I think there are already a lot of games on the Wii that target women. None of the wii owners here seem to be any less enthusiastic about the system.

The bigger problem is that there just aren't enough games that target men. As long as making a game that targets women doesn't cause another male-targeted game to be canceled, it should be fine.

That's easy: they flock to Nintendo because Nintendo doesn't ignore them.

Nintendo doesn't need to attract more women and seniors. If these really are the stats -roughly reflective of the populace in general- then Nintendo has finally reached a truly healthy market: gaming is once again for everyone.