Killzone 2 has £2million advertising budget in the UK

Scruff7

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Scruff7 on 29 January 2009

that's great and all, but i really hope they don't fuck it up.

i'm not a fan of the Sony marketing strategy.

DO YOU HEAR ME SONY?! DON'T FUCK THIS ONE UP!

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Favourite game: Killzone 3

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Kasz216 on 29 January 2009

SamuelRSmith said:

Kasz216 said:

SamuelRSmith said:

Kasz216 said:

SamuelRSmith said:
Anyone got any stats and figures for any other game's advertising budgets?

Final Fantasy 7 was the lead game in a 100 million pound advertising campaign in the UK.

I see.... so what's so great about £2 million, then?

2 million is actually very high I think.

It's just FF7 was probably by far the biggest advertised game out there.

Hence why it's so damn popular despite being a step backwords from the SNES versions.

A handfull of PS1 games just got MASSIVE advertising because Sony wanted to make their console last. It's also probably why FF7 was a PS1 exclusive.

But why the UK? It's market was tiny back then (around 10 million consoles sold total during the PS1 generation). I either think that £100m for FFVII+more is incorrect, or £2m for Killzone 2 (when the market is much larger, and the money buys you way less) is too little.

The 100 million is specifically from news articles so i doubt it's incorrect.

I really think it was just more of a case of REALLY trying to make the PS1 stay in the market honestly.

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IllegalPaladin on 29 January 2009

Kasz216 said:

SamuelRSmith said:

Kasz216 said:

SamuelRSmith said:

Kasz216 said:

SamuelRSmith said:
Anyone got any stats and figures for any other game's advertising budgets?

Final Fantasy 7 was the lead game in a 100 million pound advertising campaign in the UK.

I see.... so what's so great about £2 million, then?

2 million is actually very high I think.

It's just FF7 was probably by far the biggest advertised game out there.

Hence why it's so damn popular despite being a step backwords from the SNES versions.

A handfull of PS1 games just got MASSIVE advertising because Sony wanted to make their console last. It's also probably why FF7 was a PS1 exclusive.

But why the UK? It's market was tiny back then (around 10 million consoles sold total during the PS1 generation). I either think that £100m for FFVII+more is incorrect, or £2m for Killzone 2 (when the market is much larger, and the money buys you way less) is too little.

The 100 million is specifically from news articles so i doubt it's incorrect.

I really think it was just more of a case of REALLY trying to make the PS1 stay in the market honestly.

I believe Gametrailers quoted that same amount in their Final Fantasy Retrospective, but I don't know how they got that.

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FilaBrasileiro on 29 January 2009

bbsin said:

FilaBrasileiro said:
They should start this Saturday already, and then again on the 21st, UFC is pretty fucking big in the UK.

Yeah, Sony has been advertising alot with the UFC lately. It's a smart choice given the demographic. BTW: Who do you got?

BJ and Lyoto, who do you got? If it goes past 3 rounds then I know BJ will lose though.

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Kasz216 on 29 January 2009

IllegalPaladin said:

Kasz216 said:

SamuelRSmith said:

Kasz216 said:

SamuelRSmith said:

Kasz216 said:

SamuelRSmith said:
Anyone got any stats and figures for any other game's advertising budgets?

Final Fantasy 7 was the lead game in a 100 million pound advertising campaign in the UK.

I see.... so what's so great about £2 million, then?

2 million is actually very high I think.

It's just FF7 was probably by far the biggest advertised game out there.

Hence why it's so damn popular despite being a step backwords from the SNES versions.

A handfull of PS1 games just got MASSIVE advertising because Sony wanted to make their console last. It's also probably why FF7 was a PS1 exclusive.

But why the UK? It's market was tiny back then (around 10 million consoles sold total during the PS1 generation). I either think that £100m for FFVII+more is incorrect, or £2m for Killzone 2 (when the market is much larger, and the money buys you way less) is too little.

The 100 million is specifically from news articles so i doubt it's incorrect.

I really think it was just more of a case of REALLY trying to make the PS1 stay in the market honestly.

I believe Gametrailers quoted that same amount in their Final Fantasy Retrospective, but I don't know how they got that.

It's in a couple articles i haven't found yet though i've read before.

It's hard to find since coincidentally the US marketing budget was also aroudn 100 million.

Also intereting is that FF7 cost more then 30 million dollars.

I mean... Halo 3's marketing budget was supposed to be what? 10 million WW?

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NinjaKido on 29 January 2009

£100 million game advertisement budgement for 1 game ! I don't care what game that is , it wouldn't even be feasible with the size of the gaming industry in the UK today !.

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SamuelRSmith on 29 January 2009

^The UK's gaming market is currently worth £3.2bn a year, and that will grow even higher this year.

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Kasz216 on 29 January 2009

NinjaKido said:
£100 million game advertisement budgement for 1 game ! I don't care what game that is , it wouldn't even be feasible with the size of the gaming industry in the UK today !.

It wasn't 1 game....

It was like 6 or 7 games... and mostly used as a vehicle to push the Playstation on an untapped market.