Killzone 2 has £2million advertising budget in the UK

[IllegalPaladin]

Kasz216 said:

SamuelRSmith said:

Kasz216 said:

SamuelRSmith said:

Kasz216 said:

SamuelRSmith said:
Anyone got any stats and figures for any other game's advertising budgets?

Final Fantasy 7 was the lead game in a 100 million pound advertising campaign in the UK.

 

 

 I see.... so what's so great about £2 million, then?

2 million is actually very high I think.

It's just FF7 was probably by far the biggest advertised game out there.

Hence why it's so damn popular despite being a step backwords from the SNES versions.

A handfull of PS1 games just got MASSIVE advertising because Sony wanted to make their console last.  It's also probably why FF7 was a PS1 exclusive.

 

 

 But why the UK? It's market was tiny back then (around 10 million consoles sold total during the PS1 generation). I either think that £100m for FFVII+more is incorrect, or £2m for Killzone 2 (when the market is much larger, and the money buys you way less) is too little.

The 100 million is specifically from news articles so i doubt it's incorrect.

I really think it was just more of a case of REALLY trying to make the PS1 stay in the market honestly.

 

 

I believe Gametrailers quoted that same amount in their Final Fantasy Retrospective, but I don't know how they got that.