There are two ways apparently to look at these figures. Either you can dismiss them for the simple reason that they do not serve your purposes, or you can choose to use them to further your understanding of a given situation. The reality is that regional performance does indeed matter.
In this context as far as American retailers are concerned the PS3 deserves the same level of support given to the GameCube. Which does not bode well for the consoles future prospects. Right now the PS3 in this particular region accounts for seventeen percent of hardware sales, and sixteen percent of software sales for consoles. That is before portables and last generation consoles are taken into consideration. At most the consoles sales warrant a single door.
That is a poor image for public consumption, and is probably only going to exacerbate over time. In other words it will get worse as more hardware on the other side of the equation demands more retail space. Due to the fact it will move disproportionately more software. The result is that the PS3 is getting squeezed in the retail space.
Simply put poor performance in a region may not kill off a product. The 360 after all is sticking it out in Japan with eight percent of the hardware, and ten percent of the software. However how many think at this late point that the 360 in Japan has powerful sales potential. The opportunity for break out has come and gone. While it is not that bad for Sony in America its not impossible that the console can find itself in that same quagmire.
I have said it before if the PS3 slips below fifteen percent of the console market in America for any length of time, and you can bid the console fond farewell as it slips into anonymity. Which is what really happened with the GameCube. At the very back of the store in a small case. With a surprising lack of games for me to choose from. There is nothing like looking for a good game, and seeing all of twelve to choose from.
That is what these numbers mean. How the console performs in Japan or Europe has little bearing on how its treated by retailers in America. They are interested in selling to their immediate customers. These numbers matter a lot whether they are inconvenient or not. To me the only thing that matters is whether Sony can hold its ground. Right now its close, but still on the safe side of the line. It still gets a full door for its console.
Last week the PS3 accounted for twenty percent of the hardware market, and sixteen percent of the software market. Strange as it sounds Sony is winning by not losing as badly as it was. That is up from sixteen percent for hardware and software. Perhaps that is the hard bottom for the console. Anyway its still a run against the clock. Time also has a bearing on what market share one needs to justify retail space allocation.









