BKK2 on 11 January 2009
Google Translation:
Ovus
Austrian Association for Entertainment Software
Press Release
Computer games market in Austria grew to 278 million euros
The number of games sold through 2008 for the first time the 5-million-sound barrier. The Austrian market for interactive entertainment defying with 24 percent growth and strong Christmas shopping season of the economic crisis.
Vienna, 07.01.2009 - The computer games industry recorded strong sales growth, the Austrian overall market for interactive entertainment in 2008 by 24 percent to around 278 million euros (2007: 224 million euros) to grow (1) (includes only sales commerce, software downloads are not included).
A total of 2008 in Austria just over 5 million computers and video games sold (2). Thanks to an increase of 16 percent was the first time the magical 5-million mark broken. Especially strong is the hardware sales increased: around 452,000 video game consoles and handheld devices were sold in 2008 - representing an increase of 44 percent compared to 2007 (1). From the economic crisis could affect the industry in particular has a very strong Christmas look.
Growth through games for wide audiences
"The strong growth of the industry as a whole shows clearly how many games natural part of everyday life," said Niki Laber, president of the trade association ÖVUS (Austrian Association for Entertainment Software). There are not just kids' play, but people of all ages. "The positive development of the industry is highly innovative games back, the whole new target for computer access."
For example, in recent times increasingly created new genres and grown on a traditional gamers' wear out in public: for instance, party-enabled games, thanks to the motion controllers using the full-bodied players are calling and numerous music and musical, the whole family to address . You do not have the last Christmas season strongly stimulated.
Optimistic outlook
For 2009 the industry expects a continued positive development. "Computer games are still to crises," said Laber. "The demand for entertainment wins - according to the old adage" bread and games "- in economically uncertain times tends to even more important." Fortunately, this is also in view of the non-negligible number of jobs, economic growth in this area means for Austria.
(1) data based on calculations ÖVUS
(2) data based on media control GfK International Panel
Press Contact:
moveo.pr ÖVUS
Roesler Andreas Schmidt, MSc Dr. Niki Laber
Tel: +43 (2243) 251 35 President
Fax: +43 (2243) 251 37 Tel +43 (1) 810 32 89 12
Mail: andreas.roesler-schmidt @ moveo.at mail: office@ovus.at
About ÖVUS
ÖVUS (Austrian Association for Entertainment Software) is the community of interests and representation of industry suppliers, producers, distributors and media creators of entertainment software in Austria.
As a point of contact for media and political and social institutions interested ÖVUS would like the industry and bring about "computers, video and online games' information. ÖVUS want measures to increase literacy among young people and parents, and promote the protection of minors. ÖVUS also supports industry exhibitions and educational institutions. ÖVUS is a member of the European ISFE (Interactive Software Federation of Europe), which also PEGI (Pan-European Game Information), the pan-European Alterseinstufungssytem for computer operates.
ÖVUS founded in 2007. President Dr. Niki Laber, Austria's only Sworn and court certified expert on computer and online games. The members include aktronic, consol.Media, Deep Silver, Koch Media, Microsoft, Electronic Arts, Nintendo, FatFooGoo, Sony Computer Entertainment, College Games, Take 2 Interactive, Greentube AG, Ubisoft.
Austrian Association for Entertainment Software
Press Release
Computer games market in Austria grew to 278 million euros
The number of games sold through 2008 for the first time the 5-million-sound barrier. The Austrian market for interactive entertainment defying with 24 percent growth and strong Christmas shopping season of the economic crisis.
Vienna, 07.01.2009 - The computer games industry recorded strong sales growth, the Austrian overall market for interactive entertainment in 2008 by 24 percent to around 278 million euros (2007: 224 million euros) to grow (1) (includes only sales commerce, software downloads are not included).
A total of 2008 in Austria just over 5 million computers and video games sold (2). Thanks to an increase of 16 percent was the first time the magical 5-million mark broken. Especially strong is the hardware sales increased: around 452,000 video game consoles and handheld devices were sold in 2008 - representing an increase of 44 percent compared to 2007 (1). From the economic crisis could affect the industry in particular has a very strong Christmas look.
Growth through games for wide audiences
"The strong growth of the industry as a whole shows clearly how many games natural part of everyday life," said Niki Laber, president of the trade association ÖVUS (Austrian Association for Entertainment Software). There are not just kids' play, but people of all ages. "The positive development of the industry is highly innovative games back, the whole new target for computer access."
For example, in recent times increasingly created new genres and grown on a traditional gamers' wear out in public: for instance, party-enabled games, thanks to the motion controllers using the full-bodied players are calling and numerous music and musical, the whole family to address . You do not have the last Christmas season strongly stimulated.
Optimistic outlook
For 2009 the industry expects a continued positive development. "Computer games are still to crises," said Laber. "The demand for entertainment wins - according to the old adage" bread and games "- in economically uncertain times tends to even more important." Fortunately, this is also in view of the non-negligible number of jobs, economic growth in this area means for Austria.
(1) data based on calculations ÖVUS
(2) data based on media control GfK International Panel
Press Contact:
moveo.pr ÖVUS
Roesler Andreas Schmidt, MSc Dr. Niki Laber
Tel: +43 (2243) 251 35 President
Fax: +43 (2243) 251 37 Tel +43 (1) 810 32 89 12
Mail: andreas.roesler-schmidt @ moveo.at mail: office@ovus.at
About ÖVUS
ÖVUS (Austrian Association for Entertainment Software) is the community of interests and representation of industry suppliers, producers, distributors and media creators of entertainment software in Austria.
As a point of contact for media and political and social institutions interested ÖVUS would like the industry and bring about "computers, video and online games' information. ÖVUS want measures to increase literacy among young people and parents, and promote the protection of minors. ÖVUS also supports industry exhibitions and educational institutions. ÖVUS is a member of the European ISFE (Interactive Software Federation of Europe), which also PEGI (Pan-European Game Information), the pan-European Alterseinstufungssytem for computer operates.
ÖVUS founded in 2007. President Dr. Niki Laber, Austria's only Sworn and court certified expert on computer and online games. The members include aktronic, consol.Media, Deep Silver, Koch Media, Microsoft, Electronic Arts, Nintendo, FatFooGoo, Sony Computer Entertainment, College Games, Take 2 Interactive, Greentube AG, Ubisoft.
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