Marketing and Media Exposure are completely different, namely the latter costs SEGA no money. Maybe this is more then God Hand and Okami ever got, but will Mad World win the GOTY awards and host of excellent reviews Okami received? They're all examples of just press hype.

As for marketing, I don't think we know how SEGA will tackle this. SEGA have said they intend to push Mad World, but what else were you expecting them to say?

As to your first paragraph, this is a good point, though the amount of press hype that Mad World has gotten has turned into hyp amongst user-generated content too, like different user videos and GameTrailers and the like. What little exposure they've used has generated a fair deal of word-of-mouth, considerably more than Okami and (especially) God Hand. "Press hype" isn't the only worry here.

As to the second... well, they could just be like Capcom, who made no such promises and did nothing thereafter.

Have you followed much of what Sega has stated regarding the game, the install base, the market and their goals'?

It's very clear they intent to give Mad World a substantial marketing and retail push. Go Google MadWorld, Sega, marketing and read some. If it's still not evident to you that they plan to push the title like many of us are saying then I don't think you can be convinced at all until it happens.

 I agree MAd World has got a strong presnese on internet discussions and alot more people interested then most Wii games. I just question how far all this hype and build up stretches, I think back to things such as the "Buy Zack and Wiki" campaign IGN pioneered and various other sites endorsed, and in truth, only saw 39k first week sales. Whatever we read and hype in the media and on these forums isn't really accounable to anywhere near the majority of a games sales, and is a trend even more prominent on the Wii.

 I can't personally see SEGA bothering to marketing this. I see other Wii games on their horizon which are much more viable for the mass market and much more justify investing millions of $$$ into marketing campaigns. Maybe SEGA see something I don't, maybe they feel like taking a huge risk? I doubt it, though.

Zach And Wiki was not bought by retailers in massive quantities. That killed their initial sales. That's why Capcom has had to reprint the title several times. Look at how much it has grown since that launch.

If Sega gets the retail channel on board like I expect them too, there will be a good launch and solid legs.

I don't think I can argue with the idea that SEGA is lying about their intent to market Mad World. That's not really a very reasonable argument to put forth.

Retailers are very very cautious when buying stock on games. I can't see them seeing a black and white mature rated Wii game as a sound investment to spread on their shelves, maybe SEGA can put up the money to convince them otherwise but it'd involve alot of money to convince them. Retailers are becoming more and more stingy about third party Wii games, mainly because there is more and more of them.

 I think Zack and WIki's continued sales have alot to thank price reductions for, and of course, it's strong press reception. Nintendo publishing and advertising the game in Europe helps further, but yeah, we're going off on a tangent now.

 I'm not saying they're lying.

But euqally, when SEGA say something like they'll market Mad World to the extent they feel is appropriate to make it a commercial success, what they mean and what some people on here think they mean, are two completely different extremes.

PR's spinning the truth? no?

Ah, granted, but I don't expect it to break a million or any other arbitrary number: the issue at hand was only if it would be marketed better than God Hand.

 Was that the issue? I find it hard to keep it replying to seemingly numerous peoples arguments about whatever I say, or whatever.

 I doubt it'll see much greater marketing then God Hand, more press coverage and hype on the forums and whatever, no doubt. It's up to SEGA to prove me wrong I guess, I can't seem them willing to invest money trying to sell Mad World though. Just my opinion, mind.