Bodhesatva said:
I'll have to assume you do not undersand IP law. There are actual consumer rights that are legal and ratified, which means that none of these "end user" agreements are enforcable and are just pieces of paper used to bully consumers (and no one ever tries to take these to court, by the way). Of course, they could just make the ending to the game unplayable unless you pay 10$ online: that doesn't require any sort of EULA and is completely legal.
As a side note, EULAs are enforcable in the specific case where you connect directly to a company's servers. So, for example, MMOs have enforcable EULAs: not because they have the right to stop you from reselling it, but because they have the right to stop you from using their servers.
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I understand IP rights and the EULA's exceptionally well, thanks. EULAs have been ruled both ways - usually very narrowly. There isn't much out there that sets a solid precedent one way or the other. There are some big cases if you want to search, but in the end, they have mostly been declared unenforceable when it has been determined that the end user was not given appropriate opportunity to read or at least receive a copy of the EULA before proceeding down the path of using the actual I.P. Again, courts have ruled both ways... Some have gone through multiple appeals. Connecting to the company's server isn't necessary -- just proof that the user had an opportunity to look at and agree to an EULA before using it. The main problem is that little proof and the old standard of reasonableness...
The landmark case is ProCD vs. Zeidenberg and was a "Shrink Wrap EULA". The court found EULAs valid and enforceable in that particular case. There are others that go in the opposite direction as well, but this one really stands out if you read the text.
In case you haven't noticed, much of what Sony is doing on their PS3 (downloaded content, for the most part, as far as I can tell) requires that you agree to an EULA of somore sort. They are quite wordy and mandatory before you proceed. I've not seen anything of the like on my 360 and Wii. Why do you suppose they go through this process? Are they setting themselves up for something in the future or just being overly anal?
Regardless, The Uniform Commercial Code does not protect a consumer from all contracts -- just unconscienable ones or ones that lack consideration. As far as I know, the UCC has not been directly modified to address electronic contracts though I haven't studied commercial law in a number of years. I'm assuming the DMCA was part of the effort to fill the gap.
In the end, a carefully worded EULA along with a means to actually deliver it effectively (and prove it so) is the real catch. That would mean, for the most part, delivering an EULA before splitting the shrink wrap because all retailers won't take back opened stuff. In that case, the seller of the software would have to agree to take back opened software which just opens the floodgates to "90 day rental from Wal Mart". That's a tough one to get past and perhaps the single biggest obstacle IMO.
I hate trolls.

Systems I currently own: 360, PS3, Wii, DS Lite (2)
Systems I've owned: PS2, PS1, Dreamcast, Saturn, 3DO, Genesis, Gamecube, N64, SNES, NES, GBA, GB, C64, Amiga, Atari 2600 and 5200, Sega Game Gear, Vectrex, Intellivision, Pong. Yes, Pong.