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Forums - Sony - CNET: Why Sony needs to (but can't) drop the price of the PS3

HappySqurriel said:

When you take multiple products and combine them the typical consumer will see the value of that product as the (usual) price of the most expensive product that they're interested in. In order to convince a customer to buy that product they have to see the value in paying that price for your system based on the components they're interested in ...

At the moment, most people do not see much value in a Blu-Ray player and as time goes on the price of Blu-Ray players is declining which prevents people from ever seeing much added value from its inclusion. What this means is that Sony needs to justify the $100 (or more, depending on how you measure) price difference between the XBox 360 in order for most consumers to see the value in buying a PS3 over the XBox 360.

This is why I would say that Sony has a much more serious value problem than a price problem, because if they reduce the price of the PS3 it is likely that Microsoft will match their price reduction ... this means that they will remain in a similar position and have to demonstrate added value in buying a PS3 over an XBox 360.

 

you make a good point.





Official member of the Xbox 360 Squad

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TheBigFatJ said:
Diomedes1976 said:
The PS3 hasnt got a bad attach rate.The financial info of companies as EA and Take Two put it as the biggest revenue generator and having less consoles out there that the 360 so I think this shows PS3 sells games .We usually only get the Top 10 data for each month by NPD but that doesnt mean there arent many other games selling out there.

 

The attach rate being "good" or "bad" is irrelevant. How does the attach ratio * the installed base compared to the Xbox 360. They're both much lower than the Xbox 360, making the Xbox 360 a much more attractive platform for publishers.

Further, revenue suggests profit but doesn't mean profit. Making money is all that matters. If you made 10x as much revenue on a Xbox 360 game as you did on a Wii game, but the Wii game made twice as much profit, then the revenue indicator would be completely irrelevant wouldn't it?

In most cases companies brag about revenue when they have nothing to brag about.  The conversation goes like this:

"Look at how much money we brought in." 

"But you didn't generate a profit, so you were a failure." 

"We know, but it sounds better to say we made the most revenue than it does to say we were a failure at our core business strategy, so we'll say we made the most revenue."

 

this is what really matters to me.  After all debt and bills are paid how much more or less you get from profit is all that matters, which is why i tend to ignore revenue and go for profit increase by pct instead of numbers.



I TAKE NO SIDES

THANK YOU CNET! Somebody knows what they are talking about! The PS3 isn't selling badle because of "bad online" or "no games", it's selling badly because of price!

It's hard to believe metacritic is a subsidiary of those people.



(Former) Lead Moderator and (Eternal) VGC Detective

gavind5uk said:
revenue doesnt imply profits, revenue implys revenue, i.e. excluding expenses, and all companies tout their revenue numbers because its always the largest number on their books lol

 

Agreed -- my wording was poor.  High revenues /suggest/ profits for many people.  However, as Microsoft has shown before, if you have a business plan that executed poorly you can have the highest revenues and negative profits.

Right now Nintendo has the most revenues and the most profits, so you don't hear Sony or Microsoft talking about revenues.  Sony used to talk about revenues or sales numbers for the Playstation family but didn't compare them to the Nintendo family.



TheBigFatJ said:
gavind5uk said:
revenue doesnt imply profits, revenue implys revenue, i.e. excluding expenses, and all companies tout their revenue numbers because its always the largest number on their books lol

 

Agreed -- my wording was poor.  High revenues /suggest/ profits for many people.  However, as Microsoft has shown before, if you have a business plan that executed poorly you can have the highest revenues and negative profits.

Right now Nintendo has the most revenues and the most profits, so you don't hear Sony or Microsoft talking about revenues.  Sony used to talk about revenues or sales numbers for the Playstation family but didn't compare them to the Nintendo family.

 

Do you think with N64 & Game Cube being lambs to the slaughter attributed to Sony getting caught off guard somewhat? I.e. Not thinking the Wii would compete possibly?



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gavind5uk said:
TheBigFatJ said:
gavind5uk said:
revenue doesnt imply profits, revenue implys revenue, i.e. excluding expenses, and all companies tout their revenue numbers because its always the largest number on their books lol

 

Agreed -- my wording was poor. High revenues /suggest/ profits for many people. However, as Microsoft has shown before, if you have a business plan that executed poorly you can have the highest revenues and negative profits.

Right now Nintendo has the most revenues and the most profits, so you don't hear Sony or Microsoft talking about revenues. Sony used to talk about revenues or sales numbers for the Playstation family but didn't compare them to the Nintendo family.

 

Do you think with N64 & Game Cube being lambs to the slaughter attributed to Sony getting caught off guard somewhat? I.e. Not thinking the Wii would compete possibly?

 

I think both Microsoft and Sony ruled Nintendo out.  This worked against Nintendo as well because third parties didn't give the Wii the lineup they would have if they would have properly estimated its success.

The Wii was a wild card this generation.  Microsoft and Sony follow similar business models and considered each other the big competition before the generation started.  As this article points out, Sony's problem is price (and cost). Unfortunately, this is Ken Kutagari destroying Sony's games division single handedly: he kept progress and prices secret from other Sony management, he had disregard for their requirements, and he felt that Sony should be able to make the PS3 a reasonable price no matter how much the initial costs were.  He also felt like he built an infallible brand with the Playstation.

At this point, it's not the Cell's fault that the PS3 is so expensive. It's not Blu-Ray's fault either.  It's just an overengineered console with too many pricey components.