theword said:
With lest than two weeks before the new year, it looks like Sony will achieve their own 08 PS3 sales projection. So what is the problem? The problem is everyone else is out performing while Sony is just performing! It is still hard to imagine that the formidable console King of last generation may have to settle for last place this generation. Not so fast! Sony may be a beaten down King, but they still have a few lethal punches waiting to be unleashed.
Great Brand Equity. Sony as a brand has accumulated a huge amount of equity in it. This is like a huge rocket just waiting for the right fire button to be pushed.
2nd to none 1st Party Fire Power It is Sony that owns more AAA 1st party studios then either Nintendo or MS. Granted, so far many of these 1st party did not produce the hits that helped move systems, but they all have the potential to do so. Imagine if, by some miracle, 80% of Sony 1st party make AAA hits next year. Sony would have so many exclusive hits that Microsoft would not know what to do to counter the onslaught.
$249 PS3 $299 won't be the mass system mover in this market. $249 is where the PS3 will need to be. Because of the BlueRay factor coupled with brand equity, public perceived value of the PS3 at $249 will be greater than whatever price point the 360 or Wii be at that point.
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Hey, welcome to the site
Most people here on this site have accepted that the PS3 will essentially tie with the 360, and your points, whilst good, will not be enough.
Sony's brand name has helped an enormous amount. I personally believe that if it weren't for Sony's success in the previous generations, the PS3 would have been discontinued already. But the fact is, their image has had all the effect it can, and it has been tarnished these past few years.
Sony's first party studios cannot hold a candle to Nintendo's, but they are better than Microsoft's, who have sold off or disbanded many of their studios for some reason
The PS3 is currently being sold at a loss for $400, by the time it hits $249, the Wii will have outsold the PS2 and the next generation of consoles will be about to begin. The fact is, Ninty is making huge profits, MS is making small profits, and Sony is making small losses. By the time Sony is ready to drop the price, both MS and Ninty will be able to price drop if they need to