@dallinor^^^
it could very well be,,,you know why?it is all the Playstaion blog effects.
the marketing head of playstation team is on playstation blog.He reads very single comments posted in his thread/blog.
when they released the last PS3 commercial (with motorstorm 2 and R2)people went crazy and said you guys try too hard ,,,,just be simple and get the massage across and with this ad i think the guy really listened to what people on playstation blog said.there is even a hint in his recent post for this traielr .He says i want to show this to you experts ;) and get your opinion on the new ad or something like this.