Further confirmation that Blu-ray sales continue to surge:
* Blu-ray had its best month of sales ever in October, with consumers buying 2.3 million discs, according to Home Media Research. That's the first time disc sales have surpassed the 2 million mark in a single month and it's nearly five times greater than the 470,000 discs purchased in October 2007.
* For the year so far, Blu-ray disc sales are running about four times higher than in 2007.
* Blu-ray disc sales have crossed the 20 million mark since the format was introduced, with 14 million of those (70%) sold this year.
* In October the 1,000 Blu-ray title was been announced for release.
And all of that is in the U.S. alone. Elsewhere the picture is even brighter in some countries such as Japan, where Blu-ray hardware sales already represent more than 50% of the total optical disc market and are expected to increase heading into the peak selling season. According to the Japan Electronics and Information Technology Industries Association, Blu-ray recorder and player shipments reached 138,000 units in the 12 months ending in September, or 107 times the previous year’s tally. It also noted that Blu-ray hardware now accounts for 31% of all home entertainment recorder and player sales.
Meanwhile, back in the U.S., Wal-Mart recently announced a big expansion of its Blu-ray Disc inventories and reported a 2.4% gain in same-store sales during October.
