@Killzone3: It didn't water my theory... You typed something that proves it: Sony does not own Blu-Ray by 100%. And that means, that they need to work with other hardware manufacturers. They coul buy the BD from its partners and create a monopoly, but i don't think that too many movie studios would jump to that ship, since BD has a competitor, which does better when not counting PS3 sales. Edit: PSX and PS2 didn't die when their successor was released because of their great sales. Not because Sony wanted to support some DOA console. GC would be supported, outsselling 36o and PS3, if it would have been the 100M+ selling console and PS2 would have been dead on PS3:s arrival if it would have sold less than 25M.

Diomedes1976 said: Sony has already cut the price in USA ,and will do the same in Japan and Europe once the time arrives.It has just cut the price in USA because it was where the console was having the bigger problems .I even expect a good 399 price tag in NA for the christmas period to incentivate sales .

 I hope you're right, I'd pick one up then. 

 

well i dont no the sale price of the ps3 in america but why didnt they (this is based on a 10 year life cycle as well mind you) produce more consoles therefore bringing down the price of manafacturing (even if only slightly) take a bigger hit on the initial sale price (if it had of come out as the same price as the 360 it would be in such better shape than what it is now) and they would of guaranteed the success of the ps3.

Results in more systems in homes, quicker, which results in more games, blu ray movies sold, which allows them to recoup the profits that they lost on the launch. How could they get it so wrong?

The 80gb pre orders are going up fast, so I dont think they need a price cut yet. But for christmas ofcourse.

TWRoO said: oh come on, nothing is future-proof, you don't have to believe everything sony says, didn't they claim the PS2 was powerful enough to launch rockets. (maybe it could launch a small rocket...like consumers can buy and set off in a field...but all you need for that is a launch button)

Just about any CPU made in the last 20 years can run a missile guidance system. The aerospace industry tends to use really outdated, but well tested and ruggedized, processors. The PR pieces disguised as news about Saddam trying to get PS2s for missile guidance systems were completely ridiculous.

If there was any truth to the claim that Saddam was trying to get PS2s for military purposes, it would have simply been because he was trying to get whatever electronics the embargo would allow him to get, not because PS2s are uniquely suited for running a missile guidance system.

Most pocket calculators have more computing power than the entire Apollo missions had.

1. PS3 must be profitable for Sony by March 2008.

2. PS3 now= BR player + Cell + RSX + 256 VRAM + 60 Gb HD + WiFi - DD&DTS decoder - golden contacts - 1 HDMI out - ultra big marign.

 3. Q: How PS3 can be cheaper then mass produced (like chineese) BR player? No way.

The flaw in your theory is that if the PS3 was significantly cheaper than other BR players it would sell on that merit alone. Thus, enabling Sony to drop the manufacturing costs of BR hardware and ensure BR wins the format war. Which means people really start buying BR disc.

With me so far.

Then people will want a better looking, smaller, better quality HD video player and will want to shift the PS3's to kid's rooms. So what will they buy now that they have a decent BR library? A stand alone BR player that is dirt cheap. Then all of the other hardware manufactures will rake in cash, especially if they are part of the BR group.

The BR group as it stands now all get a cut in the BR royalties, so if PS3 wins they all win. Also, if I am not mistaken, one of the reason's Sony was able to take a $200+ loss on each console was because the other BR partners and manufactures gave Sony $ to lessen the loss.

superchunk said: The flaw in your theory is that if the PS3 was significantly cheaper than other BR players it would sell on that merit alone. Thus, enabling Sony to drop the manufacturing costs of BR hardware and ensure BR wins the format war. Which means people really start buying BR disc. With me so far. Then people will want a better looking, smaller, better quality HD video player and will want to shift the PS3's to kid's rooms. So what will they buy now that they have a decent BR library? A stand alone BR player that is dirt cheap. Then all of the other hardware manufactures will rake in cash, especially if they are part of the BR group. The BR group as it stands now all get a cut in the BR royalties, so if PS3 wins they all win. Also, if I am not mistaken, one of the reason's Sony was able to take a $200+ loss on each console was because the other BR partners and manufactures gave Sony $ to lessen the loss.

Sonys Blu-Ray partners didn't offer Sony money for selling PS3 at a loss. Let's think for a moment they did, in that case they gave money to their competitor so that their competitor could outprice them (we could as well think that Sony pays Nintendo or M$ so that they could sell their own consoles with a smaller price than before and lessen Sonys sales) and lessened their own sales by doing that. But they have put money in the developement by funding new and cheaper ways to manufacture Blu-Ray hardware. Everyone who owns rights to the Blu-Ray, makes money from every disc or piece of hardware sold, but those companies have a lot of employees (and in Japan firing them isn't as easy [cheap] as, for example, in any EU country or US). So, hardware manufacturers need to get their hardware manufactured and sold to keep their business running. Of course, PS3 has dramatically cut the manufacturing costs of Blu-Ray, but since standalone players are sold to a niche, even in comparision to PS3, manufacturers have to make more profit per unit to be profitable. People will really start buying Blu-Ray discs when there are hundreds of millions (even one hundred million is enough) of BD-players, and that will take years. Until that the BD alliance manufacturers have to make money with hardware, if not, the only BD-player needed in this phase would be PS3. Yes, they do want better looking, cheaper, better quality HD players (propably the reasons why HD-DVD sells better when not counting PS3) and move their PS3:s to kids rooms when they have kids (it's not the family people who buy PS3:s). The reason why hardware manufacturers support BD is that they can make money with it. If they suddenly can't compete with their rivals, they have to manufacture something else. Also there is a risk for BD, if PS3 is practically the only BD player sold, Blu-Ray gets a "PS3" stamp and people will see Blu-Ray as PS3:s media (like UMD as PSP:s), giving HD-DVD a fair chance. So if HD-DVD still lives, when the next generation of consoles arrive, HD-DVD may get a fair boost (especially if they can put a cheap rewritable player in the market by then).

It's simple.

PS3 won't get a proper price cut because it would increase there already $200 loss on the most fully-featured console SKU.