Let's set the record straight on Sony's sales forecasts and shipments for the PS3, and discuss what they're going to do in their next financial report (Q2 2007, to be released about three months from now, mid October I suppose). This is because I'm sick of seeing multi-page threads being opened with wrong premises, which misleads everyone and decreases our community's prediction and judgment abilities.
Facts:
- In their fiscal year 2006 (ending March 2007) report, Sony reported to have shipped 5.5 million consoles, which refers to the number of PS3 transported from their factories to their warehouses. They also forecasted to ship an additional 11 million PS3 during fiscal 2007.- In their Q1 2007 report (that's first quarter of fiscal 2007 year), they changed their counting method to counting the number of PS3 shipped from their warehouses to retailers. They also changed their previous forecast to mean 11 million consoles shipped to retailers (see discussion later in this thread).
- Using that counting method they reported to have shipped an additional 710k PS3 in the first quarter of fiscal 2007 year - April, May and June.
- In their Q1 2007 report presentation, they revealed some interesting additional numbers:
- At the end of fiscal 2006, they had 1.9 million PS3 in inventory
- At the end of Q1 2007, they had about 2.3 million PS3 in inventory
- The numbers above mean that they manufactured about 1.11 million PS3 in the Q1 2007 period (370k consoles per month).
Now for some discussion:
In the same report (Q1 2007) and respective conference, they said that their forecast was to be kept at 11 million shipped PS3 during fiscal 2007, but using the new method of counting shipped consoles. This means that they're hoping to ship 10.29 million PS3 to retailers during the last three quarters 2007. To attain that goal, they have to manufacture at the very least 7.99 million consoles in the 9 remaining months (or 890k per month), and ship 1.14 million consoles per month to retailers. This is similar to current Wii levels in terms of shipments.
As many have said throughout this forum, this seems impossible to attain for Sony. 10.29 million shipped PS3 in three quarters means 3.43 million shipped PS3 per quarter. They did 710k in the first quarter, which means in the last three quarters they will have to ship almost 5 times more than during Q1 2007, a 383% increase in shipments!
This raises at least three questions:
1- Why did they choose to keep their forecast at 11 million despite the fact that it seems impossible to even come close to it?
2- What are the shipped numbers going to look like by the time Q2 2007 is over, meaning end of September?
3- Are they going to keep their forecast in their Q2 2007 financial report? If not, by how much will they reduce it?
I hope this post has been at least informative, and that you guys will give your opinion on those three questions and maybe some more :)
PS: Pointers to sources for most of the numbers above are at:
http://vgchartz.com/forum/thread.php?start=50&id=4758
My Mario Kart Wii friend code: 2707-1866-0957