http://wii.ign.com/articles/927/927969p1.html

November 7, 2008 - Longtime IGN readers may remember our Nintendo Minute series, in which we presented Nintendo of America's highest-ranking executives with one new question per week. After an extended hiatus, the feature returns complete with answers from the company's new guard. In the weeks and months to come, we will be posting new Minutes answered by Denise Kaigler, NOA's vice president of corporate affairs.

To learn more about Denise and her esteemed background, check out her IGN Stars profile.

If you have a question that you want Nintendo of America to address, please send it our way. Simply click right here.

Q: Microsoft has dropped the price of Xbox 360 and is about to launch the new Xbox Experience. It clearly wants a piece of the casual pie. Should Nintendo be worried?

Denise Kaigler, NOA's VP of corporate affairs

Denise Kaigler: I would defer that question to consumers since they are the ones who decide which video game systems are best for them and their families. However, I will say that it is truly humbling to see so many new consumers responding so strongly to our products. We remain absolutely certain that Nintendo is offering the right products at the right time, and those products appeal to the broadest base of consumers this industry has ever seen.

Over the past few years, we have realized that for new consumers to be attracted to video games, they want and need more than just an affordable price point. They want, need and expect consumer-friendly software and pick-up-and-play interfaces that are instantly easy to understand. Wii is the only video game system that delivers on these counts right out of the box.

Our Wii Remote controller made it easy for millions of new players to get into the world of video games. Instead of learning how to press various button combinations, players just swung the controller like a golf club or baseball bat. Simple, easy, fun. Wii Sports was the first introduction for many players, but since then they have taken bigger steps into the world of video games with Super Mario Galaxy and Mario Kart Wii. Wii Fit is another title that broadly appeals to an entirely new consumer segment. It has a different interface and combines fun and fitness in ways not previously possible. In September in the United States alone, more than a half million people bought one, and that's four months after it launched.

Third-party publishers also have stepped up in big numbers to provide an array of games for Wii. There are about 130 games coming out for Wii in Q4, and those include traditional titles for core gamers as well as those for the casual market. Games like Ubisoft's Rayman Raving Rabbids: TV Party or Shaun White Snowboarding have appeal across the spectrum of players and are good examples of games that can help us continue to break down the barriers between core and casual.

And no mention of casual gamers would be complete without a mention of Nintendo DS. As we all remember, it was our hand-held system that first cracked into the casual market with games like Nintendogs and Brain Age. The unique interface gave everyone new ways to enjoy their games. In the next few weeks you'll see a diverse lineup of games, from traditional gamer titles like Pokémon Ranger: Shadows of Almia to Personal Trainer: Cooking, which is like having a talking chef in your kitchen.

We haven't yet seen any other company provide that combination of interface and ease of use these games offer.

For consumers, Wii offers a symphony of appealing features, and price is just one note.

------- pretty much reitterates what Miyamoto said.

Hahahhaha

This interview is joke!

"I would defer that question to consumers since they are the ones who decide which video game systems are best for them and their families"
I would say this is only sentence which is somewhat good,others are just...joke!

Care to explain yourself? You're only going to attract a bunch of hate posts from other users by saying this, which is so obvious that I have to assume you already knew that would happen.

If by joke you mean the obvious company praises a management employee will say about their products than yea I agree.

Being number 1 in sales makes almost all (or maybe all) her praises fact. Just need to point at sales figures.

Hmmm, why does Nintendo like Ubisoft so much? Why don't they mention any other company, it's always about Ubisoft, and Ubisoft is one of the companies that gives the Wii a bad name. Also funny how she mentions "core" games, but doesn't name a single one lol. Hopefully things will get better next year, if not most of the core gamers would have migrated to another console.

I guess Reggie is only there for the bucks.

I think The question should have been: Now that Nintendo have shown that there is a much wider demographic to be tapped into and now that Microsoft specifically has stated their intentions to capture this market, how will Nintendo combat this? Also how will this reflect on Nintendo's plans for future hardware products?

The fact is, the next generation will look vastly different to this one and Nintendo knows that they eill have to be even more ageressive than they hav been this generation if they want to mantain similar levels of dominance over the market.

Microsoft knows a lot more about console hardware and software combination now and Sony will not make the mistakes they made on PS3, expect to see a playstation next gen that has a very PS1-esque strategy about it.

Question could be like:What is Wii and what about its future?

But question is: Microsoft has dropped the price of Xbox 360 and is about to launch the new Xbox Experience. It clearly wants a piece of the casual pie. Should Nintendo be worried?

Yep,about that,they don't answer question,don't really tell if its harm or no harm.

And then they talk about all things that are obvious:

"However, I will say that it is truly humbling to see so many new consumers responding so strongly to our products. We remain absolutely certain that Nintendo is offering the right products at the right time, and those products appeal to the broadest base of consumers this industry has ever seen."

"Over the past few years, we have realized that for new consumers to be attracted to video games, they want and need more than just an affordable price point. They want, need and expect consumer-friendly software and pick-up-and-play interfaces that are instantly easy to understand. Wii is the only video game system that delivers on these counts right out of the box."

Oh I would have to post all of it..

And somehow they bring Ds into it:

"And no mention of casual gamers would be complete without a mention of Nintendo DS. As we all remember, it was our hand-held system that first cracked into the casual market with games like Nintendogs and Brain Age. The unique interface gave everyone new ways to enjoy their games. In the next few weeks you'll see a diverse lineup of games, from traditional gamer titles like Pokémon Ranger: Shadows of Almia to Personal Trainer: Cooking, which is like having a talking chef in your kitchen."

And at last,they answer somewhat on question:

"We haven't yet seen any other company provide that combination of interface and ease of use these games offer.

For consumers, Wii offers a symphony of appealing features, and price is just one note"

nice joke i really enjoy it

Nintendo Minute hasn't asked any positive questions yet. Just paranoid curiousities, like "what about the hardcore gamer?", "does the 360 price pont scare you?".

The answer to their most recent question is simple: The 360's new price will not impede significantly upon the success of the Wii. Period.

This hasn't hurt Wii sales, so I think they aren't worried. It's just helped the 360, which is still cool.