Who would have thought we have some many economic majors on VG chartz

i don't get it.. please make it more simple lol

If I (as Sony) know that every Yen = One Dollar (it doesnt, but as an example) then everytime a person pays $400 for a PS3, I (sony) get 400 Yen..

But if the Yen gets stronger (rises) and it becomes 1 Yen = 1.2 Dollars (as an example), the situation changes.  When a US consumer pays $400 for a PS3, now I (sony) only get less than 400 Yen.  Around 320 Yen I think.

OOH... i get it now!

then.. why doesn't the japanese government just intentionally lower their currency?

Cause that can cause inflation which is whats happening in the US.

Because they import a lot of ressources which they pay in foreign currency usually, so they get more foreign currency with the same amount of Yen therefore they pay less for their imports. Same goes for their government debt which is probably in US$, therefore they pay less in yen to buy the currency with which they repay their debt, so repaying their debt costs less in Yen.

to save sony ? LOL

so.. soo... what is the ideal currency point?

shit sorry i'm a complete nutter at this numbers stuff.

I don't know too :P

ur thread makes me sad

go sony go , u can get through this mess

There is no ideal currency point since we took the dollar off of gold it has floated its value, it just means to Sony the more N/A sales the profit wont be as high.