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bugrimmar said:
starcraft said:
1) The strong currency you are referring too is the Yen. If it is high versus the dollar and Euro, then me paying Sony $400 actually gives them less than if the Yen is low versus the dollar and Euro.

that's what i don't understand. can you detail it to me?

If I (as Sony) know that every Yen = One Dollar (it doesnt, but as an example) then everytime a person pays $400 for a PS3, I (sony) get 400 Yen..

But if the Yen gets stronger (rises) and it becomes 1 Yen = 1.2 Dollars (as an example), the situation changes.  When a US consumer pays $400 for a PS3, now I (sony) only get less than 400 Yen.  Around 320 Yen I think.

 



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