As a European, I can explain :
Sony DF will kill me but I think it is popular everywhere in the world now, thanks to its new approach, pricing and a good library.
Sony has a strong marketing focus in Europe, via soccer event (Push FIFA !!), radio shows, retailers campaign ... etc.
Microsoft never ever did that kind of communication on such high scale has Sony.
This is branding to me.
Evan Wells (Uncharted 2): I think the differences that you see between any two games has much more to do with the developer than whether it’s on the Xbox or PS3.








